Here’s a selection of work examples from the areas I’m most often asked to work in, across a wide range of business sectors.
If you don’t see an example of the type of copy you’re looking for here, please get in touch and I’ll be happy to dig one out.
Website copy. A full site edit for Thrive, a change management company with a very complex offer – we got to the core of the brand’s service, and crafted compelling copy to clearly articulate what makes it unique.
Website copy. Full site copy for Helen Blantz, founder of Align Your Mind (AYM) Business Coaching. Helen said “I am in awe at Rowan’s talent for copywriting in the authentic voice of her client. She 100% delivered on the brief I provided.”
Website copy. Full site copy for Simon Ward, the UK’s only solicitor working exclusively with Nanotech companies. the text was a difficult balance of personality and professionalism – but we nailed it.
Website copy. Homepage copy for Bibevie, a fabulous start-up led by a female inventor and entrepreneur. We worked hard to capture the right tone of voice for this witty, cheeky but informative and educational copy.
Bibevie ‘About us’
Website copy. About Us page copy for Bibevie, a fabulous start-up led by a female inventor and entrepreneur. Our words speak directly to busy Mums, looking for pretty but practical baby products.
Blue Sky Consulting Engineers
Website copy. I was asked to write the ‘Homepage’ and ‘About Us’ page copy for this team of consulting engineers, launching a brand new website alongside exciting expansion plans.
LinkedIn Bio Samples
Leeds Women’s Counselling and Therapy Service
Annual report. Leeds Women’s Counselling and Therapy Service asked me to write their annual trustees report, pulling together a range of different source materials to create a cohesive document that worked for several different audiences.
St. Gemma’s Hospice.
Newsletter copy (front page). This piece, on hospice nursing, was written for the largest hospice in Yorkshire. The ‘Sponsor a Nurse’ campaign raised over £200,000 for the charity.
PRODUCT DESCRIPTIONS AND PACKAGING COPY
CASE STUDIES AND PRESS RELEASES
BLOG POSTS AND ARTICLES
Getting it off my chest: life with big breasts.
This opinion piece was commissioned by The Guardian Weekend Magazine and described by a reader as ‘the definitive article on the subject.’ I’ll take that, thanks!
The definitive guide to hiring a cleaner to clean your space
The client requested a long-form blog post that covered all aspects of hiring a cleaner for your home or business. Keywords are highlighted in red. Content is 100% original.