Copywriter portfolio
My copywriter portfolio features a selection of pieces from the areas I’m most often asked to work in, across a wide range of business sectors.
Copywriter services for every project
I’m a seasoned copywriter, with several decades of solid writing experience under my belt, allowing me to write for many different media, within a range of industries. My clients often remark on how quickly I grasp a brief, and that’s no accident. My experience has made me a versatile, and often speedy copywriter – you’re in good hands here,even my Mum says I’m dead good.
If you’re looking for specific services and can’t see an example of the type of copy you’re looking for in my copywriter portfolio, please get in touch and I’ll be happy to dig one out.
WEB COPYWRITING
My website copywriting services are a key part of what I offer – I review, edit, and write a lot of web copy, thinking about providing your brand with a distinct tone of voice that’s packed with personality, and engages your target audience. From writing full sites from scratch, to putting together landing pages, and critiquing existing copy, there isn’t much I can’t help you out with when it comes to web copy that leaps off the page.
TNV Truck and Van Parts
Full site copywriting
Down-to-earth, direct, no-nonsense copy with a touch of gritty humour for this truck and van parts specialist.
Thrive
Full site copywriting
A change management company with a very complex offer. We got to the core of the brand’s service, and crafted compelling copy to clearly articulate what makes it unique.
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OD Talent Solutions
Home page web copy
A female-owned and led ethical recruitment company offering a new take on a traditional process.
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AYM Coaching
Full site copywriting
For Helen Blantz, founder of Align Your Mind (AYM) Business Coaching. Helen said “I am in awe at Rowan’s talent for copywriting in the authentic voice of her client. She 100% delivered on the brief I provided.”
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Technical Terms
Full site copywriting
For the website of Simon Ward, the UK’s only solicitor working exclusively with Nanotech companies. The text was a difficult balance of personality and professionalism – but we nailed it.
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Silvina Neder
Full site copywriting
Silvina Neder is a model, coach, influencer and all-round grey-haired goddess. Words are mine. Spirit, very much Silvina’s!
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Bibevie
Home page web copy
For a fabulous start-up led by a female inventor and entrepreneur. We worked hard to capture the right tone of voice for this witty, cheeky but informative and educational copy.
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Bibevie
About Us page web copy
For a fabulous start-up led by a female inventor and entrepreneur. Our words speak directly to busy Mums, looking for pretty but practical baby products.
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Gladys and Charles
About Us page web copy
The company asked for an ‘About Us’ page that explained the brand’s unique name and unique home decor items.
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Blue Sky Consulting Engineers
Home page and About Us page web copy
I was asked to write the ‘Homepage’ and ‘About Us’ page copy for this team of consulting engineers, launching a brand new website alongside exciting expansion plans.
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House of Purple Rose
About Us page web copy
The company has a compelling brand story, which I captured with this informative and engaging ‘About Us’ page.
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LinkedIn Bios
LinkedIn bios are your ticket to success on the platform, helping possible connections, and potential clients, understand your offer, and see the benefits. They’re prime real estate, and a bad bio can mean the difference between making a sale, and someone else snatching the business. My own LinkedIn bio is often remarked on as a real conversation starter. It’s fun, but it gets the job done. Bios don’t have to be boring. That’s why I started offering my services as a LinkedIn bio writer – they don’t call me the Bio Bard for nuffink.
LinkedIn Bio example 1 – My own bio!
Often remarked on, my bio has secured me six figures of new business through LinkedIn, over just 12 months!
LinkedIn Bio example 2 – Career Transition Coach
LinkedIn is packed full of coaches for this, and that. So here, it was important to stand out from the clamour of the crowd.
LinkedIn Bio example 3 – Website Delivery Manager
Dull job titles don’t have to mean dull bios, even the most corporate professional can engage the audience.
LinkedIn Bio example 4 – Expert Court Reports
Legalese is a language that I just don’t speak, and neither do the majority of LinkedIn users. This bio was written in simple language, and produced great results.
LinkedIn Bio example 5 – Voice Coach
Even if your offer is complex, or uncommon, we can write a bio together that helps people understand your services, and buy from you.
LinkedIn Bio example 6 – Corporate and Commercial Solicitor
Solicitors do not have to be stuffy. This client wanted a bio that was as fun as she is!
Sales letters
Many people cringe away from ‘sales’ writing, but you don’t have to force the hard sell on your clients, or customers, to see results. As an experienced sales copywriter, I’ll help you put cash in your pocket, without resorting to any underhand tactics, or ramming your offer down anyone’s throat.
ATD Homes
Sales letter
A sales letter, to be sent in print, for a large, family-run building and property development company in Derbyshire.
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Copywriting for print media
As a copywriter who offers copywriting for print media, I firmly believe that the printed word isn’t dying out. Print copy is alive, and kicking, and another string to your marketing bow.
Leeds Women’s Counselling and Therapy Service
Annual report
I was asked to write the annual trustees report, pulling together a range of different source materials to create a cohesive document that worked for several different audiences.
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The Permaculture Association
Diploma Guidebook
This complex and lengthy document was produced from a large number of source materials and took eight weeks to complete!
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St. Gemma’s Hospice
Newsletter copy (front page)
This piece, on hospice nursing, was written for the largest hospice in Yorkshire. The ‘Sponsor a Nurse’ campaign raised over £200,000 for the charity.
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Product descriptions and packaging copy
I offer copywriting for product descriptions and packaging copy that sells the sizzle, not the sausage, showing clients the many benefits of your product. Packed with personality, copy for products and packaging definitely doesn’t have to be boring. Think Innocent Smoothies, or Oatly, both brands who understand that even the smallest snippet of copy can make a huge impact.
House of Purple Rose
Product descriptions
I was asked to write product descriptions for House of Purple Rose, a natural skincare range for women of colour.
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Vusa
Packaging copy
A bottle label for Vusa vodka, the first authentically African spirit on the global market.
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Gladys and Charles
Product descriptions
My favourite examples from the full range of product descriptions I wrote for this online homeware boutique.
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Content writing and article writing
If you’re not blogging, why are you even in business? Surely we all understand the value of a comprehensive content strategy by now? My content writing, and article writing services, provide engaging, authoritative content that helps you establish authority within your field, and helps you rank on Google, with every word making an impact.
Getting it off my chest: life with big breasts
Article writing
This opinion piece was commissioned by The Guardian Weekend Magazine and described by a reader as ‘the definitive article on the subject.’ I’ll take that, thanks!
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Tips to Rebuild Your Personal Credit History
Content writing
This ‘how to’ article was written for a major UK bank – part of a series on understanding and controlling your financial fingerprint.
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When lovers become parents
Article writing
This jointly written piece on modern relationships was commissioned by The Guardian Family Section.
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Interview for The Guardian Masterclass website
Interview
I was interviewed by Emma Cummins for Masterclasses at The Guardian Newspaper
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The rise of personalised gifts
Content writing
This client, a subsidiary of Cadbury’s Chocolate, asked for a chatty, informative piece on why people love personalised gifts.
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Why I spent £2,000 on antenatal scans
Article writing
This personal piece on family / mental health was commissioned by The Guardian Family Supplement.
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Milling it over: content mills, a freelance conundrum
Content writing
I wrote this opinion piece for Linked In and my own business blog.
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The definitive guide to hiring a cleaner to clean your space
Content writing
The client requested a long-form blog post that covered all aspects of hiring a cleaner for your home or business.
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Global Recycling Day – how your business can get involved
Content ghostwriting
A short, simple post on Global Recycling Day for a London based waste management company.
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Is social media bad for your health?
Content writing
A 1000-word piece on social media for a business blog, involving substantial research.
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The Benefits of Flexible Working
Content ghostwriting
This piece was one of a series written for a London based marketing recruitment agency (for whom I also wrote full web copy, take a look around their site!)
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Cadogan Tate blog
Content writing
I produce regular blog content for exclusive worldwide moving and fine art handling service, Cadogan Tate.
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Student revision tips
Content writing
A simple, 1000-word post filled with useful tips on how to study for GCSE and A-Level exams, written for a chain of national tuition centres.
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