Here’s a selection of work examples from the areas I’m most often asked to work in, across a wide range of business sectors.
If you don’t see an example of the type of copy you’re looking for here, please get in touch and I’ll be happy to dig one out.
Website copy. Full site copy for Helen Blantz, founder of Align Your Mind (AYM) Business Coaching. Helen said “I am in awe at Rowan’s talent for copywriting in the authentic voice of her client. She 100% delivered on the brief I provided.”
Website copy. Homepage copy for Bibevie, a fabulous start-up led by a female inventor and entrepreneur. We worked hard to capture the right tone of voice for this witty, cheeky but informative and educational copy.
Bibevie ‘About us’
Website copy. About Us page copy for Bibevie, a fabulous start-up led by a female inventor and entrepreneur. Our words speak directly to busy Mums, looking for pretty but practical baby products.
Blue Sky Consulting Engineers
Website copy. I was asked to write the ‘Homepage’ and ‘About Us’ page copy for this team of consulting engineers, launching a brand new website alongside exciting expansion plans.
Leeds Women’s Counselling and Therapy Service
Annual report. Leeds Women’s Counselling and Therapy Service asked me to write their annual trustees report, pulling together a range of different source materials to create a cohesive document that worked for several different audiences.
St. Gemma’s Hospice.
Newsletter copy (front page). This piece, on hospice nursing, was written for the largest hospice in Yorkshire. The ‘Sponsor a Nurse’ campaign raised over £200,000 for the charity.
PRODUCT DESCRIPTIONS AND PACKAGING COPY
CASE STUDIES AND PRESS RELEASES
Dogs for Good
Case study. Dogs for Good needed some emotive case studies to promote their life-changing work. I wrote a series of ten, first conducting an interview with each client. Seven years later, these are still in use!
Press release. KOWA restaurant is the largest pan Asian eatery in Milan and came to me for help with promoting a new menu. I suggested tying this in with the city’s largest annual event – fashion week. I also placed the release with relevant press and media outlets.
BLOG POSTS AND ARTICLES
Getting it off my chest: life with big breasts.
This opinion piece was commissioned by The Guardian Weekend Magazine and described by a reader as ‘the definitive article on the subject.’ I’ll take that, thanks!
The definitive guide to hiring a cleaner to clean your space
The client requested a long-form blog post that covered all aspects of hiring a cleaner for your home or business. Keywords are highlighted in red. Content is 100% original.
Divine Audio blog
I write regular blog content for Divine Audio, one of the UK’s most popular audio equipment retailers. All posts on this blog are my work and the client has been thrilled with the increase in traffic, leads and sales.