MY WORK

Here’s a selection of work examples from the areas I’m most often asked to work in.

I can also help you with other types of copywriting, including but not limited to social media posts, e-books, packaging copy, report writing, email and ad copywriting and more.

If you don’t see an example of the type of copy you’re looking for here, please get in touch and I’ll be happy to provide one.

WEB COPY WRITING

Divine Audio

Website copy. Brand new web copy for Divine Audio, an independent online retailer of audio equipment with a fantastic reputation for customer service and a great sense of humour.
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pink babygrow vest advertising web content writing services of UK freelance coywriter

Spotty Froggy

Website copy. Spotty Froggy is an independent, online babywear boutique that came to me without a clear brand identity. I helped them pinpoint what makes them unique before translating this into web content. I then used these brand guidelines to create a range of printed materials.
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Gladys and Charles

Website copy. Gladys and Charles asked for an ‘About Us’ page that explained the brand’s unique name and unique home decor items.
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Blue Sky Consulting Engineers

Website copy. I was asked to write the ‘Homepage’ and ‘About Us’ page copy for this team of consulting engineers, launching a brand new website alongside exciting expansion plans.
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House of Purple Rose

Website copy. House of Purple Rose have a compelling brand story, which I captured with this informative and engaging ‘About Us’ page.
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PRINT COPY WRITING

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Preloved Reloved Clothes

Flyer copy. Reloved Clothes needed a pair of promotional flyers that captured their quirky, retro style and no-nonsense approach. Copy is mine – design / layout isn’t.
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Leeds Women’s Counselling and Therapy Service

Annual report. Leeds Women’s Counselling and Therapy Service asked me to write their annual trustees report, pulling together a range of different source materials to create a cohesive document that worked for several different audiences.
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The Permaculture Association

Diploma Guidebook. This complex and lengthy document was produced from a large number of source materials and took eight weeks to complete!
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PRODUCT DESCRIPTIONS AND PACKAGING COPY

Divine Audio

Product descriptions. SEO product descriptions – lots of technical jargon to simplify for this audio product online retailer.
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Gladys and Charles

Product descriptions. My favourite examples from the full range of product descriptions I wrote for online homeware boutique, Gladys and Charles.
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House of Purple Rose

Product descriptions. I was asked to write product descriptions for House of Purple Rose, a natural skincare range for women of colour.
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Vusa

Packaging copy. Packaging copy (bottle label) for Vusa vodka, the first authentically African spirit on the global market.
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CASE STUDIES AND PRESS RELEASES

Dogs for Good

Case study. Dogs for Good needed some emotive case studies to promote their life-changing work. I wrote a series of ten, first conducting an interview with each client. Seven years later, these are still in use!
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white logo for kowa pan asian restaurant advertising uk copywriter press release writing service

KOWA Restaurant

Press release. KOWA restaurant is the largest pan Asian eatery in Milan and came to me for help with promoting a new menu. I suggested tying this in with the city’s largest annual event – fashion week. I also placed the release with relevant press and media outlets.
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St. Gemma’s Hospice.

Newsletter copy (front page). This piece, on hospice nursing, was written for the largest hospice in Yorkshire. The ‘Sponsor a Nurse’ campaign raised over £200,000 for the charity.
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ByWire

Press release. This innovative new news platform needed an attention grabbing press release for their launch event.

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Blue Sky Consulting Engineers

Press release. Regular client Blue Sky needed a press release that clearly sold the benefits of their new website launch to customers.
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BLOG POSTS AND ARTICLES

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Getting it off my chest: life with big breasts.

This opinion piece was commissioned by The Guardian Weekend Magazine and described by a reader as ‘the definitive article on the subject.’ I’ll take that, thanks!
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photograph of a man in a blue shirt wearing virtual reality headset

Technology and the real estate industry.

Realy, Australia (an innovate online real-estate platform) commissioned me to write a series of blog posts for their website launch.
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photograph of a woman with short brown hair standing next to a man with a shaved head wearing a hawaiian shirt

When lovers become parents.

This jointly written piece on modern relationships was commissioned by The Guardian Family Section.
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photograph of a swimming teacher in a swimming pool holding his arms out to either side, surrounded by children wearing swimming caps

Are KS1 pupils meeting the national curriculum requirements for swimming?

I was asked to write this blog post for a teacher’s union website. Research for this piece was extensive but worth it, as the client was thrilled with the finished piece.
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image of rowan martin freelance uk copywriter face looking at camera portrait

Interview for The Guardian Masterclass website.

I was interviewed by Emma Cummins for Masterclasses at The Guardian Newspaper
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a photograph of a box of personalised chocolates with letters on them

The rise of personalised gifts

This client, a subsidiary of Cadbury’s Chocolate, asked for a chatty, informative piece on why people love personalised gifts.
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portrait of roman martin and her two daughters, in kitchen, sitting at table

Why I spent £2,000 on antenatal scans.

This personal piece on family / mental health was commissioned by The Guardian Family Supplement.
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xray like image of hamster running on wheel inside human skull advertising

Milling it over: content mills, a freelance conundrum.

I wrote this opinion piece for Linked In and my own business blog.
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a photograph of a woman cleaning a kitchen floor with a mop. she is wearing blue jeans and a checked shirt.

The definitive guide to hiring a cleaner to clean your space

The client requested a long-form blog post that covered all aspects of hiring a cleaner for your home or business. Keywords are highlighted in red. Content is 100% original.
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photograph of a doctors stethoscope sitting on a table next to a takeaway coffee cup and a computer keyboard

Is social media bad for your health?

A 1000 word piece on social media for a business blog, involving substantial research. Content is 100% original.
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photograph of an iphone with a blue screen that has the facebook logo on it in white. A hand is using a pen to scribble out the facebook logo on the screen

Is Facebook dying?

My client, a social media entrepreneur, asked for an original take on any aspect of any platform. This was the result.
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Top Five Asian Restaurants in Milan

My client asked for a simple ‘top five’ piece, covering the best places to eat Asian food in Milan.
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a photograph of protesters in cameroon holding up a sign that says 'biya must go' on it in black lettering

Social Media and the Humanitarian Crisis in Cameroon

This piece involved careful handling and required extensive research – the client was happy with the level of detail.
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Global Recycling Day – how your business can get involved

A short, simple post on Global Recycling Day for a London based waste manage company.
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