My copywriter portfolio features a selection of pieces from the areas I’m most often asked to work in, across a wide range of business sectors.
Copywriter services for every project
I’m a seasoned copywriter, with several decades of solid writing experience under my belt, allowing me to write for many different media, within a range of industries. My clients often remark on how quickly I grasp a brief, and that’s no accident. My experience has made me a versatile, and often speedy copywriter – you’re in good hands here,even my Mum says I’m dead good.
If you’re looking for specific services and can’t see an example of the type of copy you’re looking for in my copywriter portfolio, please get in touch and I’ll be happy to dig one out.
My website copywriting services are a key part of what I offer – I review, edit, and write a lot of web copy, thinking about providing your brand with a distinct tone of voice that’s packed with personality, and engages your target audience. From writing full sites from scratch, to putting together landing pages, and critiquing existing copy, there isn’t much I can’t help you out with when it comes to web copy that leaps off the page.
Full site copywriting
A change management company with a very complex offer. We got to the core of the brand’s service, and crafted compelling copy to clearly articulate what makes it unique.
Full site copywriting
For Helen Blantz, founder of Align Your Mind (AYM) Business Coaching. Helen said “I am in awe at Rowan’s talent for copywriting in the authentic voice of her client. She 100% delivered on the brief I provided.”
Full site copywriting
For the website of Simon Ward, the UK’s only solicitor working exclusively with Nanotech companies. The text was a difficult balance of personality and professionalism – but we nailed it.
Home page web copy
For a fabulous start-up led by a female inventor and entrepreneur. We worked hard to capture the right tone of voice for this witty, cheeky but informative and educational copy.
Blue Sky Consulting Engineers
Home page and About Us page web copy
I was asked to write the ‘Homepage’ and ‘About Us’ page copy for this team of consulting engineers, launching a brand new website alongside exciting expansion plans.
LinkedIn bios are your ticket to success on the platform, helping possible connections, and potential clients, understand your offer, and see the benefits. They’re prime real estate, and a bad bio can mean the difference between making a sale, and someone else snatching the business. My own LinkedIn bio is often remarked on as a real conversation starter. It’s fun, but it gets the job done. Bios don’t have to be boring. That’s why I started offering my services as a LinkedIn bio writer – they don’t call me the Bio Bard for nuffink.
LinkedIn Bio example 4 – Expert Court Reports
Legalese is a language that I just don’t speak, and neither do the majority of LinkedIn users. This bio was written in simple language, and produced great results.
Many people cringe away from ‘sales’ writing, but you don’t have to force the hard sell on your clients, or customers, to see results. As an experienced sales copywriter, I’ll help you put cash in your pocket, without resorting to any underhand tactics, or ramming your offer down anyone’s throat.
Copywriting for print media
As a copywriter who offers copywriting for print media, I firmly believe that the printed word isn’t dying out. Print copy is alive, and kicking, and another string to your marketing bow.
Leeds Women’s Counselling and Therapy Service
I was asked to write the annual trustees report, pulling together a range of different source materials to create a cohesive document that worked for several different audiences.
St. Gemma’s Hospice
Newsletter copy (front page)
This piece, on hospice nursing, was written for the largest hospice in Yorkshire. The ‘Sponsor a Nurse’ campaign raised over £200,000 for the charity.
Product descriptions and packaging copy
I offer copywriting for product descriptions and packaging copy that sells the sizzle, not the sausage, showing clients the many benefits of your product. Packed with personality, copy for products and packaging definitely doesn’t have to be boring. Think Innocent Smoothies, or Oatly, both brands who understand that even the smallest snippet of copy can make a huge impact.
Content writing and article writing
If you’re not blogging, why are you even in business? Surely we all understand the value of a comprehensive content strategy by now? My content writing, and article writing services, provide engaging, authoritative content that helps you establish authority within your field, and helps you rank on Google, with every word making an impact.
Getting it off my chest: life with big breasts
This opinion piece was commissioned by The Guardian Weekend Magazine and described by a reader as ‘the definitive article on the subject.’ I’ll take that, thanks!
The Benefits of Flexible Working
This piece was one of a series written for a London based marketing recruitment agency (for whom I also wrote full web copy, take a look around their site!)