MY WORK

Here’s a selection of work examples from the areas I’m most often asked to work in, across a wide range of business sectors.

If you don’t see an example of the type of copy you’re looking for here, please get in touch and I’ll be happy to dig one out.

WEB COPYWRITING

AYM Coaching

Website copy. Full site copy for Helen Blantz, founder of Align Your Mind (AYM) Business Coaching. Helen said “I am in awe at Rowan’s talent for copywriting in the authentic voice of her client. She 100% delivered on the brief I provided.”
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Silvina Neder

Website copy.  Full, original web copy for Silvina Neder, a model, coach, influencer and all-round grey-haired goddess. Words are mine. Spirit, very much Silvina’s!
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Bibevie Homepage

Website copy. Homepage copy for Bibevie, a fabulous start-up led by a female inventor and entrepreneur. We worked hard to capture the right tone of voice for this witty, cheeky but informative and educational copy.
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Bibevie ‘About us’

Website copy. About Us page copy for Bibevie, a fabulous start-up led by a female inventor and entrepreneur. Our words speak directly to busy Mums, looking for pretty but practical baby products.
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Divine Audio

Website copy. Brand new web copy for Divine Audio, an independent online retailer of audio equipment with a fantastic reputation for customer service and a great sense of humour.
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Gladys and Charles

Website copy. Gladys and Charles asked for an ‘About Us’ page that explained the brand’s unique name and unique home decor items.
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Blue Sky Consulting Engineers

Website copy. I was asked to write the ‘Homepage’ and ‘About Us’ page copy for this team of consulting engineers, launching a brand new website alongside exciting expansion plans.
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House of Purple Rose

Website copy. House of Purple Rose have a compelling brand story, which I captured with this informative and engaging ‘About Us’ page.
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SALES COPY

ATD Homes

Sales Letter. A sales letter, to be sent in print, for ATD homes – a large, family run building and property development company in Derbyshire.
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PRINT COPYWRITING

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Preloved Reloved Clothes

Flyer copy. Reloved Clothes needed a pair of promotional flyers that captured their quirky, retro style and no-nonsense approach. Copy is mine – design / layout isn’t.
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Leeds Women’s Counselling and Therapy Service

Annual report. Leeds Women’s Counselling and Therapy Service asked me to write their annual trustees report, pulling together a range of different source materials to create a cohesive document that worked for several different audiences.
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The Permaculture Association

Diploma Guidebook. This complex and lengthy document was produced from a large number of source materials and took eight weeks to complete!
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St. Gemma’s Hospice.

Newsletter copy (front page). This piece, on hospice nursing, was written for the largest hospice in Yorkshire. The ‘Sponsor a Nurse’ campaign raised over £200,000 for the charity.
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PRODUCT DESCRIPTIONS AND PACKAGING COPY

Divine Audio

Product descriptions. SEO product descriptions – lots of technical jargon to simplify for this audio product online retailer.
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Gladys and Charles

Product descriptions. My favourite examples from the full range of product descriptions I wrote for online homeware boutique, Gladys and Charles.
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House of Purple Rose

Product descriptions. I was asked to write product descriptions for House of Purple Rose, a natural skincare range for women of colour.
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Vusa

Packaging copy. Packaging copy (bottle label) for Vusa vodka, the first authentically African spirit on the global market.
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CASE STUDIES AND PRESS RELEASES

Dogs for Good

Case study. Dogs for Good needed some emotive case studies to promote their life-changing work. I wrote a series of ten, first conducting an interview with each client. Seven years later, these are still in use!
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white logo for kowa pan asian restaurant advertising uk copywriter press release writing service

KOWA Restaurant

Press release. KOWA restaurant is the largest pan Asian eatery in Milan and came to me for help with promoting a new menu. I suggested tying this in with the city’s largest annual event – fashion week. I also placed the release with relevant press and media outlets.
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Blue Sky Consulting Engineers

Press release. Regular client Blue Sky needed a press release that clearly sold the benefits of their new website launch to customers.
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ByWire

Press release. This innovative new news platform needed an attention grabbing press release for their launch event.

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BLOG POSTS AND ARTICLES

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Getting it off my chest: life with big breasts.

This opinion piece was commissioned by The Guardian Weekend Magazine and described by a reader as ‘the definitive article on the subject.’ I’ll take that, thanks!
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How to choose the right dropshipping products in 2019

This article on dropshipping was written for a leading UK ecommerce software provider.
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photograph of a woman with short brown hair standing next to a man with a shaved head wearing a hawaiian shirt

When lovers become parents.

This jointly written piece on modern relationships was commissioned by The Guardian Family Section.
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Interview for The Guardian Masterclass website.

I was interviewed by Emma Cummins for Masterclasses at The Guardian Newspaper
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a photograph of a box of personalised chocolates with letters on them

The rise of personalised gifts

This client, a subsidiary of Cadbury’s Chocolate, asked for a chatty, informative piece on why people love personalised gifts.
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portrait of roman martin and her two daughters, in kitchen, sitting at table

Why I spent £2,000 on antenatal scans.

This personal piece on family / mental health was commissioned by The Guardian Family Supplement.
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Milling it over: content mills, a freelance conundrum.

I wrote this opinion piece for Linked In and my own business blog.
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a photograph of a woman cleaning a kitchen floor with a mop. she is wearing blue jeans and a checked shirt.

The definitive guide to hiring a cleaner to clean your space

The client requested a long-form blog post that covered all aspects of hiring a cleaner for your home or business. Keywords are highlighted in red. Content is 100% original.
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Global Recycling Day – how your business can get involved

A short, simple post on Global Recycling Day for a London based waste manage company.
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photograph of a doctors stethoscope sitting on a table next to a takeaway coffee cup and a computer keyboard

Is social media bad for your health?

A 1000 word piece on social media for a business blog, involving substantial research. Content is 100% original.
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photograph of an iphone with a blue screen that has the facebook logo on it in white. A hand is using a pen to scribble out the facebook logo on the screen

Is Facebook dying?

My client, a social media entrepreneur, asked for an original take on any aspect of any platform. This was the result.
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Cadogan Tate blog

I produce regular blog content for exclusive worldwide moving and fine art handling service, Cadogan Tate.
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Student revision tips

A simple, 1000 word post filled with useful tips on how to study for GCSE and A-Level exams, written for a chain of national tutition centres.
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Divine Audio blog

I write regular blog content for Divine Audio, one of the UK’s most popular audio equipment retailers. All posts on this blog are my work and the client has been thrilled with the increase in traffic, leads and sales.
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The Benefits of Flexible Working

This piece was one of a series written for a London based marketing recruitment agency (for whom I also wrote full web copy, take a look around their site!)
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Tips to Rebuild Your Personal Credit History

This ‘how to’ article was written for a major UK bank – part of a series on understanding and controlling your financial fingerprint.
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