“Having worked as a freelance translator for many years, I had had several frustrating failed attempts at writing my own web copy. I asked Rowan to step in and rescue me. She listened to and understood what I wanted to achieve, and came back to me very quickly with what had been in my head, but had never materialised on paper. I’m looking forward to working with her again on more web copywriting projects.”
Kate Stansfied. Freelance Translator at Kate Stansfield Translations
IS YOUR WEBSITE TALKING TRASH ABOUT YOU BEHIND YOUR BACK?
Eight seconds. That’s how long a visitor will give the web copy on your homepage before deciding whether to explore your site further, or head for the hills.
As a highly experienced web copywriter, with hundreds of web copywriting projects under my elasticated waistband, I’ll help you make the best use of those precious seconds, grabbing your reader by the eyeballs (which I realise is physically impossible, but I like the metaphor), and refusing to let go.
Your web copy needs to quickly and clearly persuade a potential customer or client that they’ve found what they were looking for, they’re in the right place to scratch that itch that’s been bothering them, that you’re a trusted authority in your field, and talking to anyone else would be a total waste of time.
That’s a big ask for a page of copy. Which is why you need to work with a seasoned web copywriter who knows how to present your offer in a clear and engaging way, using a unique tone of voice that’s personality packed, but never gimmicky.
And yes – I can write conversational copy that pops off the page while ensuring that your website site ranks in Google search results for your chosen keywords, weaving them into your text seamlessly and elegantly, rather than over-stuffing your copy like a misshapen sausage.
Wonderful web copy should never be an afterthought
Like most business owners, you’re probably prepared to invest ample time and money on the design of your website, creating the best possible user experience, and a fancy-pants site that’s aesthetically pleasing. A site that looks great, and handles like a dream, is vital. But stuffing this fabulous framework full of content that’s more fluffy than functional will turn visitors away, no matter how attractive your branding and design.
Remove all other elements on the page, and your web copy should be able to stand alone, leaving nobody in any doubt who’s doing the talking, and what they stand for.
If you’d rather not leave something so vital to chance, get in touch to discuss your web copywriting projects, from a single page, to a full site.