Copywriter for websites that stop the scroll
Eight seconds. That’s how long a visitor will give the web copy on your homepage before deciding whether to explore your site further, or head for the hills.As a highly experienced web copywriter, with hundreds of web copywriting projects under my elasticated waistband, I’ll help you make the best use of those precious seconds, grabbing your reader by the eyeballs (which I realise is physically impossible, but I like the metaphor), and refusing to let go.
Website copywriting needs to quickly and clearly persuade your reader that they’re in the right place to scratch that itch that’s been bothering them, that you’re a trusted authority in your field, and that talking to anyone else would be a total waste of time.
That’s a big ask for a page of web copy. Which is why you need to work with an experienced web copywriter who knows how to present your offer in a clear and engaging way, using a unique tone of voice that’s personality packed, but professional.
And yes – as a seasoned copywriter for websites, I can write conversational copy that converts into sales AND pops off the page, all while ensuring that your website site ranks in Google search results for your chosen keywords, weaving them into your text seamlessly and elegantly, rather than over-stuffing your copy like a misshapen sausage. Whether it’s a homepage, a landing page, or a full website, working with a highly experienced web copywriter like little old me is never a bad investment, and can make the difference between stopping the scroll, and sending a prospect packing.
A copywriter for websites should never be an afterthought…
Like most business owners, you’re probably prepared to invest ample time and money on the design of your website, creating the best possible user experience, and a fancy-pants site that’s aesthetically pleasing. A site that looks great, and handles like a dream, is vital. But stuffing this fabulous framework full of content that’s more fluffy than functional will turn visitors away, no matter how attractive your branding and design – which is why website copywriting should never be an afterthought, but an integral part of the process.
Remove all other elements on the page, and your web copy should be able to stand alone, leaving nobody in any doubt who’s doing the talking, and what they stand for.
If you’d rather not leave your web copywriting to chance, get in touch to discuss your web copywriting projects, from a single page of web copy, like an about us page, or service page, to wicked web copywriting full site, including SEO optimised product descriptions.
Let’s weave some wonderful web copy
“Having worked as a freelance translator for many years, I had had several frustrating failed attempts at writing my own web copy. I asked Rowan to step in and rescue me. She listened to and understood what I wanted to achieve with my web copy, and came back to me very quickly with what had been in my head, but had never materialised on paper. I’m looking forward to working with her again on more web copywriting projects. She’s a copywriter for websites who truly gets it”
Kate Stansfield. Freelance Translator at Kate Stansfield Translations