“We are in the midst of a rebrand and needed some support with our tone of voice; to lift us out of the expected role of accountant into the new mindset of small business slot-in financial support. And we needed it fast. Rowan was flexible and responsive, the tone of voice she helped us create was exactly right for our business, and we’ll definitely work with her again.”
Kate Holden. Strata.
TONE OF VOICE COPYWRITING:
IT AIN’T WHAT YOU SAY, IT’S HOW YOU SAY IT
If you’re setting up a new business, rebranding, or simply struggling to write copy that accurately reflects your brand’s personality and values, you need some help with tone of voice copywriting – not what you say, but how you say it, the authentic way that your business speaks to your market, the thing that the likes of Innocent Smoothies do so well.
As an experienced tone of voice copywriter, I’ll help you put together some structured guidelines for copy style that everyone within your business can apply to all types of copy, ensuring that all of your marketing materials are cohesive and clear, and making sure that when your brand speaks, everyone sits up and takes notice.
Tone of voice guidelines can be established prior to any copywriting project, or worked on as a stand alone project. They can also be tailored to suit your needs, as no two businesses are the same.
Cut through the endless marketing and social media chatter, and use tone of voice copywriting to find an authentic voice that fits your brand.