The power of words I’m a big fan of words, and live to see them working hard for a client, whether that’s via wonderful web content, a cracking case study, a perfect press release or an engaging email campaign. Good
“Thanks for sending this through. I must admit it’s not quite what I expected and really needs reworking significantly. It’s not really aligned with our message, in terms of writing style, pace or content. Apologies, but I’m happy if you
Great copy goes to the heart of a business and reflects its unique selling point. But why is it so hard to look in the mirror? No, no, no, no, no! Don’t write your own copy. Allow me the
