Finding a copywriter is easy. Finding the right one? Not so much. Looking for a freelance copywriter? Great decision. Choosing to work with a professional writer is a great investment in your business – providing you choose the right one.
As a web copywriter, I’ve reviewed hundreds of business websites over the course of almost a decade. Want to know how to improve yours? I’ll be brutally honest. You’re probably making the same small but vital errors that I see
About pages. Most websites have one. Why is that? Because people are fundamentally nosy buggers and we all want to glimpse behind the curtain at the great and powerful Oz? Maybe. It’s certainly true that in order to buy from
The power of words I’m a big fan of words, and live to see them working hard for a client, whether that’s via wonderful web content, a cracking case study, a perfect press release or an engaging email campaign. Good
“Thanks for sending this through. I must admit it’s not quite what I expected and really needs reworking significantly. It’s not really aligned with our message, in terms of writing style, pace or content. Apologies, but I’m happy if you
