Do I need a copywriter?
If you run a business, you’ll need a copywriter at some point. Whether you need one regularly, occasionally, or rarely depends on the type of work you do, the marketing materials you produce, and how confident you are in your own writing skills (or those of your in-house team).
Most business owners understand the value of hiring a web designer, but it baffles me how many go on to stuff a shiny new site with hastily penned ‘filler’ copy that doesn’t speak directly to their target audience, lacks a distinct tone of voice to represent the personality of the brand, is overly wordy, filled with jargon, takes too long to get to the point, or doesn’t get to the point at all.
Working with a freelance copywriter – either at the start of a project, as a fresh pair of eyes to enliven clapped out copy, or to give text the once over before hitting ‘publish’ – is always a sensible investment, and can mean the difference between engaging and alienating the reader, turning people on to your product or services, or turning them away forever.
With over a decade of professional writing experience, I can (kindly) critique existing copy, edit text that’s no longer doing its job, or start from scratch with original content that puts you head, shoulders, knees, and toes above the competition.
If you’re not sure how your business could benefit from the skill and experience of a freelance copywriter, get in touch for a chat. The smartest brands know that working with a freelance copywriter means you’ll always have the best writing chops on your side when you need them, without having to put a new team member on your payroll (with all the associated costs and headaches).
We seek out skilled professionals to cut our hair, fix our cars, diagnose our illnesses, and yank out our damaged teeth. Why put the copy that represents your business in the hands of anyone other than an expert?
What are your rates for copywriting?
Every project is different, and the needs of every client are unique. While this is what I love about freelance copywriting, it’s also what makes it difficult for me to give an immediate and accurate response when people ask me for ‘my rates’.
What I can tell you, is that I price each project with a fair, fixed fee – rather then charging an hourly or daily rate. This means there are never any nasty surprises when I send my final invoice, and you’ll never wonder if I’m s-t-r-e-t-c-h-i-n-g out a project to earn a higher fee (not that I’d ever do something so underhand, but you hear of unscrupulous writers…)
The price I quote depends on a number of factors, which vary from job to job. These might include:
- The type of copy required (web, print, landing page, blog post, etc.)
- Whether you need original copy or whether I’m editing or rewriting existing text.
- How complex / difficult the work is, and how familiar I am with the subject matter.
- How clear and detailed your brief is.
- How long the work will take.
- Whether the work is needed urgently.
- Whether you simply need some copy, or you require support with branding / tone of voice / positioning, etc.
Quotes are valid for 28 days, and include all research and consultation required for your project, any conversations or meetings we have together during the project, a first draft, and up to two rounds of editing, based on your feedback. Once we’ve signed off on your copy, I’ll also give it a final proofread, so that it’s polished like a bald man’s head, and ready to publish or print.
Can you give me some guide prices for your copywriting services?
Sometimes it’s helpful for me to provide guide prices for different types of copywriting work, so that you can weigh up whether it’s worth asking for a more detailed quote, based on what you have to spend.
My guide prices are just that – a helpful guide to whether or not we’re a good match.
If you’d like to work with me, I require a full brief for your project which I can use provide a detailed quote. If you need help putting this together, just ask. I can provide a simple set of questions that give me all the info I need to price your work.
Web copywriting: For writing original copy, or completely rewriting existing text on a simple site with less than ten pages, prices range from £1600 to £2200. Generally speaking, the bigger and more complex your site, the more you’ll pay.
Web copy review: To critique your existing copy, and make suggestions for improving it, I charge a fixed fee that varies depending on the size and complexity of your website. Prices start from £350 for a small, simple site.
Blog posts and articles:
For 500 words or less, I charge between £150 and £200.
For around 1000 words, I charge between £250 and £300.
For around 2000 words, I charge from £400+.
Prices vary based on the level of research required, level of guidance provided by the client, and familiarity with the subject matter.
LinkedIn bios: I write a lot of LinkedIn bios, and love capturing the essence of an individual or business within a limited word count. People rant and rave like lunatics about my LI bios, and I charge a fixed fee of £350 for one, or £375 if you want a smashing title too.
Agency work: My day rate for working with agencies varies between £300 and £500.
What are your payment terms?
For jobs under £500 in value, I ask for payment upfront.
For jobs over £500 in value, a 50% deposit is required before any work takes place. The remainder of the fee will be payable either in instalments if it’s a big project, or in one final lump sum, after the work is completed. I ask for payment of all invoices within 7 days.
Do you have any terms and conditions?
Yes! A copy of my terms and conditions will be supplied to all new clients, who will be asked to read and agree to these by return email before work begins.
How can I pay?
I accept payment by bank transfer from clients based in the UK. For clients based anywhere else, I’m happy to discuss payment options. PayPal and Stripe are both possibilities. Please note, as the client, you will be responsible for all fees incurred by using international payment methods.
Do you do free work?
If you don’t have a budget for copywriting, please don’t offer to pay me with equity in your company / when you make it big / magic beans. The only payment I accept for my professional writing services is cold, hard cash.
If you’re a small charity or not-for-profit organization, I may be able to offer a discount on my usual fees. Let me know what you need, and we’ll discuss.
Startups do not qualify as charities, so don’t even go there…
If you’re looking for free advice on copywriting and freelancing, why not connect with me on LinkedIn? I’m forever dishing out unsolicited advice and generally havin a good, old-fashioned rant on the platform. Some people enjoy it. One described my content as ‘Value bombs’.
If you have a small budget, there is no harm in getting in touch, and I’ll gladly help you spend it (mwa ha ha ha). You may not be able to afford a full website rewrite, but you could use what funds you have to review your existing copy and get feedback on how it might be improved.
How long will it take you to write my copy?
This varies, depending on the type of copywriting, the research required, the proposed word count, and the level of difficulty. Big, beastly jobs will take a long time. Small, easy jobs will take a few hours.
Along with my quote for your project, I’ll give you a good idea of how long it will take – though I prefer not to stick to rigid deadlines, as the quality of the work is so much more important than a quick turnaround.
That said, I’m a pretty speedy copywriter, and am happy to take a look at urgent projects and let you know what I can achieve in the time you have.
You’ll need to be available during the copywriting process to answer questions and provide feedback or approve drafts. The quicker you come back to me with feedback, the quicker I can continue working on your copy.
I’m not based in Leeds, can you work with me?
Of course. As a freelance copywriter, most of my work is done remotely, so please don’t worry about distance.
Who have your worked with?
If we’re name dropping, my feature writing has appeared in The Guardian newspaper and Weekend Magazine, The Times, The Telegraph, and the Huffington Post. I’ve I’ve also written copy for big hitters like the NHS, Cadbury’s, Samsung, John Lewis, and cable.co.uk, along with charities like Mind, Dogs for Good and The UK Permaculture Association.
As well as getting my teeth into large scale copywriting projects with big brands, I also love working with small businesses, start-ups, charities and fellow freelancers. Every company needs and deserves great copy, regardless of size.
Do you have a copywriting niche?
Nope. I’m a nicheless (not a real word), renegade, rebel copywriter. I’ve written about everything from raw dog food to drain cleaning products. I refuse to stick to writing about one subject, as I enjoy the variety of my nicheless (not a real word) career. I also bring a fresh perspective to every topic I take on, and haven’t fallen asleep on the job through writing about one subject for 25 years.
Often, being unfamiliar with subject matter means I ask all the right questions – the questions that prospective customers are likely to ask.
The projects where I really hit my groove tend to me when I write for women-led businesses, sustainable businesses, lifestyle topics like gifting and interiors, anything to do with children, pets, or babies, fashion or food and drink. I’ve also written for a large number of coaches, solicitors, recruitment companies, and ecommerce businesses.
I’m less familiar with the tech space than some writers, which is a polite way of saying I don’t like writing about it. That said, I’ve done some great work for tech companies – there isn’t much I can’t or won’t write about. Just try me.