PRINT COPY ISN’T PREHISTORIC
Direct mail? Brochures? Leaflets? Flyers? (Snigger.) In the age of social media, isn’t print copy, like, a prehistoric concept?
You’d be surprised. Research has shown that the majority of customers find print copy more credible than online content. There’s something tangible about holding a printed sheet in your hand; which might explain why the Kindle has failed to replace the book. It’s also widely acknowledged that more printed sales copy than email sales copy actually gets read. I’ve often deleted 100 emails before my morning coffee goes cold. Throwing away a chunky, glossy, attractive catalogue feels almost sinful, so I’ll sit and flick through it while I dunk my biscuits.
Writing engaging print copy requires a different skillset to writing online copy. Print copy sticks around longer, and we give it more of our attention, so word counts can be more generous. Print copy is also sometimes put up on notice boards or lies around in shared spaces – so one piece of copy may end up being viewed by many different audiences.
Your business may need several different types of print copy. These might include:
- Brochures and catalogues
- Flyers and leaflets
- Newsletters and magazines
- Posters
- Banners
- Direct mailouts
- Presentation pack
Whatever print copy you need, I’ll craft a little piece of printed perfection, with a carefully considered tone of voice that reflects your brand values, and copy that sells, without being ‘salesy’ (yes, that’s officially a word).
“Rowan was great to work with on a brochure copy project for a healthcare provider– thorough, and full of ideas. Everything was finished to meticulously high standards, and packed with creativity. An amazing service.”
Matthew Dryzmala, Freelance Copywriter.