SOMETHING TO SHOUT ABOUT?
Many clients ask me for tips on how to write a good press release. There isn’t an exact formula, but key ingredients include an exciting hook to engage interest, a solid structure, relevant content, one clear message and an appropriate tone for the intended audience (those, and a sprinkling of highly mysterious magic, I don’t give all my secrets away for free – the kids need shoes.)
A good press release doesn’t just generate interest in a single event or initiative. It will also present your business in the best possible light (whatever the circumstances.)
Acting as the bridge between a client and the relevant press outlets, I write press releases that build reputations and inspire interest, engagement and trust.
Whether you need a single killer release, in record time, or a series of regular releases as part of an on-going PR strategy, I’ll help you plan and execute perfect press releases (or as near as darn it, darn it.)
We all believe in what we do, but making our own claims about a product or service just isn’t enough. Case studies are a great way to showcase your business, providing tangible evidence that reassures potential customers you can be trusted. A well-written case study builds credibility for your brand, removing elements of doubt and risk. Case studies are great multi-taskers too, allowing you to inform, inspire and engage, with one piece of copy.
We all love a great story, and case studies should be just that – a ripping yarn that has the reader hooked from start to finish. How has your business or product made someone’s life better or changed their fortune? Tell them a Cinderella story, we all want the fairytale ending.
Fancy a case study, but not sure what to write about? Get in touch for a chat and we can brainstorm ideas. I can conduct interviews with case study subjects, as I did here for national charity ‘Dogs for Good’ or can pull together information from different sources into one single narrative thread.