a photograph of a woman with long brown hair shouting angrily into a megaphone

So many clients ask for tips on how to write a good press release. There isn’t an exact formula, but key ingredients include a solid structure, relevant content, one clear message and an engaging tone (those and a sprinkling of copywriter magic, I don’t give all my secrets away for free – the dog has to eat.)

A good press release doesn’t just generate interest in a single event or initiative. It will also present your brand in the best possible light (whatever the circumstances.)

Acting as the bridge between a client and the relevant press outlets, I write press releases that build reputations and inspire trust.

Whether you’re looking for a single quick, killer release in record time or a series of regular releases as part of an on-going PR strategy, I’ll help you communicate confidently and clearly with press and media.

Help! I need a killer press release!

Something to shout about?



We all believe in what we do, but making our own claims about a product or service isn’t enough. Case Studies are a great way to showcase your business while providing tangible evidence for potential customers. A well-written case study builds trust and credibility for your brand, removing elements of doubt and risk. Case studies are great multi-taskers, allowing you to inform, inspire and engage with one piece of copy.

We all love a great story and in essence, that’s all a case study is (a Cinderalla story with your business as the Fairy Godmother – with happy ever after’s all round.)

Add case studies to your marketing mix and you’ll have a unique resource that sells without appearing sales focused.

Want a case study but not sure what subject to cover? Get in touch for a chat. I can also conduct interviews with case study subjects are part of my service, as I did here: Dogs for Good – Case Study)

Help! I need case studies that inspire confidence