My Work

Print & online copywriting

spotty froggy

Spotty Froggy

Website copy. Spotty Froggy is an independent, online babywear boutique that came to me without a clear brand identity. I helped them pinpoint what makes them unique before translating this into web content. I then used these brand guidelines to create a range of printed materials.
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Exir Energy

Website copy. Rewrite of existing web content for Exir Energy, a solar energy provider based in Saudi Arabia.
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Preloved Reloved Clothes

Flyer copy. Reloved Clothes needed a pair of promotional flyers that captured their quirky, retro style and no-nonsense approach. Copy is mine – design / layout isn’t.
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Leeds Women’s Counselling and Therapy Service

Annual report. Leeds Women’s Counselling and Therapy Service asked me to write their annual trustees report, pulling together a range of different source materials to create a cohesive document that worked for several different audiences.
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Dogs for Good

Case study. Dogs for Good needed some emotive case studies to promote their life-changing work. I wrote a series of ten, first conducting an interview with each client. Seven years later, these are still in use!
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KOWA Restaurant

Press release. KOWA restaurant is the largest pan Asian eatery in Milan and came to me for help with promoting a new menu. I suggested tying this in with the city’s largest annual event – fashion week. I also placed the release with relevant press and media outlets.
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St. Gemma’s Hospice.

Case study. This piece, on hospice nursing, was written for the largest hospice in Yorkshire. The ‘Sponsor a Nurse’ campaign raised over £200,000 for the charity.
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Blog Posts and Articles

Getting it off my chest: life with big breasts.

This opinion piece was commissioned by The Guardian Weekend Magazine and described by a reader as ‘the definitive article on the subject.’ I’ll take that, thanks!
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Technology and the real estate industry.

Realy, Australia (an innovate online real-estate platform) commissioned me to write a series of blog posts for their website launch.
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When lovers become parents.

This jointly written piece on modern relationships was commissioned by The Guardian Family Section.
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Are KS1 pupils meeting the national curriculum requirements for swimming?

I was asked to write this blog post for a teacher’s union website. Research for this piece was extensive but worth it, as the client was thrilled with the finished piece.
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Interview for The Guardian Masterclass website.

I was interviewed by Emma Cummins for Masterclasses at The Guardian Newspaper
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Release the power of your wardrobe

This chatty, witty blog post was commissioned by Preloved Reloved Clothes to help drive traffic to their website.
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Why I spend £2,000 on antenatal scans.

This personal piece on family / mental health was commissioned by The Guardian Family Supplement.
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Milling it over: content mills, a freelance conundrum.

I wrote this opinion piece for Linked In and my own business blog.
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The Definitive Guide to Hiring a Cleaner to Clean Your Space

The client requested a long-form blog post that covered all aspects of hiring a cleaner for your home or business. Keywords are highlighted in red. Content is 100% original.
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Is social media bad for your health?

A 1000 word piece on social media for a business blog, involving substantial research. Content is 100% original.
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Is Facebook dying?

My client, a social media entrepreneur, asked for an original take on any aspect of any platform. This was the result.
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If you’d like to turn your work into my words, get in touch for a free, no obligation quote.

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