WHAT’S IN A NAME? MORE THAN YOU MIGHT THINK
Naming a company or product can be as difficult as naming a new baby – is your choice appropriate for the industry, reflective of the brand’s values, taken by someone else, or too similar to something that already exists, too much of a mouthful, too dull, or too ‘out there’? The list of things to consider when naming a product, or business, can feel endless, and overwhelming.
If you don’t want your brand to be bullied at school, and you don’t fancy another fruitless brainstorming session with your Mum, your Dad, and your Auntie Barbara, get in touch to ask about my naming service for brands, businesses, and products.
The right name, without the head-scratching
My naming process removes the hassle, headaches, and scatter gun approach that you may have been using so far, asking the right questions to come up with a range of choices that truly reflect the personality, values, and approach of your brand or business, or capture the spirit, benefits, and features of your product.
Instead of trying to come up with ‘the one’, you’ll be given a range of choices based on what you tell me about your naming needs – try them all on for size, and together, we’ll come up with a show stopping name that you’ll never need to change by deed poll.
Terrific taglines that capture the essence of your brand
And while you’re at it, why not consider solidifying and clarifying your offer with a terrific tagline that leaves your audience in no doubt what you do, who you do it for, and what values you stand for while you’re doing it.
Coming up with a tagline for your brand, business, service, or product is a great exercise in determining what makes it unique, and what really matters to your potential customers or clients.
As with my brand, business, and product naming services, I’ll come up with a list of five, ten, or twenty possible tagline choices, and we’ll work together to find the right one, and tweak it until it’s 100% fit for purpose and ready to unleash on an unsuspecting world.
I’ve helped clients from the University of York, to a raw dog food company, come up with the perfect tagline for their new venture – what you do isn’t important, how you tell others what you’re up to is vital.
“Rowan came up with a tagline for my brand that said everything we could have wanted to say, in one single, solitary sentence. Not sure how she does it – but you should absolutely get her to do it for you!”
Harriet Davis, Evolve Financial Consulting.
Let’s name without shame, and sum up your service in seconds