MY WORK
I specialise in writing and editing web copy, blog posts and articles, case studies, press releases, print copy (brochures, leaflets etc.) and product descriptions.
I can also write email & advertising copy, social media posts, e-books, reports, CVs and more.
I’ve written for lots of different sectors, including fashion, health and beauty, business, politics, finance, medicine, travel, parenting and more.
If you don’t see an example of the type of copy you’re looking for here, please get in touch and I’ll be happy to provide one.
WEB COPYWRITING
Spotty Froggy
Spotty Froggy is an independent, online babywear boutique that came to me without a clear brand identity. I helped them pinpoint what makes them unique before translating this into web content. I then used these brand guidelines to create a range of printed materials.
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Exir Energy
Rewrite of existing web content for Exir Energy, a solar energy provider based in Saudi Arabia.
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Blue Sky Consulting Engineers
I was asked to write the ‘Homepage’ and ‘About Us’ page copy for this team of consulting engineers, launching a brand new website alongside exciting expansion plans.
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House of Purple Rose
House of Purple Rose have a compelling brand story, which I captured with this informative and engaging ‘About Us’ page.
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Gladys and Charles
Website copy. Gladys and Charles asked for an ‘About Us’ page that explained the brand’s unique name and unique home decor items.
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PRINT COPYWRITING
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Leeds Women’s Counselling and Therapy Service
Annual report. Leeds Women’s Counselling and Therapy Service asked me to write their annual trustees report, pulling together a range of different source materials to create a cohesive document that worked for several different audiences.
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The Permaculture Association
Diploma Guidebook. This complex and lengthy document was produced from a large number of source materials and took eight weeks to complete!
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PRODUCT DESCRIPTIONS
Divine Audio
Product descriptions. SEO product descriptions – lots of technical jargon to simplify for this audio product online retailer.
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Gladys and Charles
My favourite examples from the full range of product descriptions I wrote for online homeware boutique, Gladys and Charles.
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House of Purple Rose
I was asked to write product descriptions for House of Purple Rose, a natural skincare range for women of colour.
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CASE STUDIES AND PRESS RELEASES
Dogs for Good
Case study. Dogs for Good needed some emotive case studies to promote their life-changing work. I wrote a series of ten, first conducting an interview with each client. Seven years later, these are still in use!
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KOWA Restaurant
Press release. KOWA restaurant is the largest pan Asian eatery in Milan and came to me for help with promoting a new menu. I suggested tying this in with the city’s largest annual event – fashion week. I also placed the release with relevant press and media outlets.
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St. Gemma’s Hospice.
Newsletter copy (front page). This piece, on hospice nursing, was written for the largest hospice in Yorkshire. The ‘Sponsor a Nurse’ campaign raised over £200,000 for the charity.
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ByWire
Press release. This innovative new news platform needed an attention grabbing press release for their launch event.
Blue Sky Consulting Engineers
Press release. Regular client Blue Sky needed a press release that clearly sold the benefits of their new website launch to customers.
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BLOG POSTS AND ARTICLES
Getting it off my chest: life with big breasts.
This opinion piece was commissioned by The Guardian Weekend Magazine and described by a reader as ‘the definitive article on the subject.’ I’ll take that, thanks!
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Technology and the real estate industry.
Realy, Australia (an innovate online real-estate platform) commissioned me to write a series of blog posts for their website launch.
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When lovers become parents.
This jointly written piece on modern relationships was commissioned by The Guardian Family Section.
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Are KS1 pupils meeting the national curriculum requirements for swimming?
I was asked to write this blog post for a teacher’s union website. Research for this piece was extensive but worth it, as the client was thrilled with the finished piece.
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Interview for The Guardian Masterclass website.
I was interviewed by Emma Cummins for Masterclasses at The Guardian Newspaper
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The rise of personalised gifts
This client, a subsidiary of Cadbury’s Chocolate, asked for a chatty, informative piece on why people love personalised gifts.
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Why I spent £2,000 on antenatal scans.
This personal piece on family / mental health was commissioned by The Guardian Family Supplement.
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Milling it over: content mills, a freelance conundrum.
I wrote this opinion piece for Linked In and my own business blog.
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The definitive guide to hiring a cleaner to clean your space
The client requested a long-form blog post that covered all aspects of hiring a cleaner for your home or business. Keywords are highlighted in red. Content is 100% original.
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Is social media bad for your health?
A 1000 word piece on social media for a business blog, involving substantial research. Content is 100% original.
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Is Facebook dying?
My client, a social media entrepreneur, asked for an original take on any aspect of any platform. This was the result.
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Top Five Asian Restaurants in Milan
My client asked for a simple ‘top five’ piece, covering the best places to eat Asian food in Milan.
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Social Media and the Humanitarian Crisis in Cameroon
This piece involved careful handling and required extensive research – the client was happy with the level of detail.
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Global Recycling Day – how your business can get involved
A short, simple post on Global Recycling Day for a London based waste manage company.
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