I specialise in writing and editing web copy, blog posts and articles, case studies, press releases, print copy (brochures, leaflets etc.) and product descriptions.
I can also write email & advertising copy, social media posts, e-books, reports, CVs and more.
I’ve written for lots of different sectors, including fashion, health and beauty, business, politics, finance, medicine, travel, parenting and more.
If you don’t see an example of the type of copy you’re looking for here, please get in touch and I’ll be happy to provide one.
Spotty Froggy is an independent, online babywear boutique that came to me without a clear brand identity. I helped them pinpoint what makes them unique before translating this into web content. I then used these brand guidelines to create a range of printed materials.
Rewrite of existing web content for Exir Energy, a solar energy provider based in Saudi Arabia.
Blue Sky Consulting Engineers
I was asked to write the ‘Homepage’ and ‘About Us’ page copy for this team of consulting engineers, launching a brand new website alongside exciting expansion plans.
House of Purple Rose
House of Purple Rose have a compelling brand story, which I captured with this informative and engaging ‘About Us’ page.
Gladys and Charles
Website copy. Gladys and Charles asked for an ‘About Us’ page that explained the brand’s unique name and unique home decor items.
Leeds Women’s Counselling and Therapy Service
Annual report. Leeds Women’s Counselling and Therapy Service asked me to write their annual trustees report, pulling together a range of different source materials to create a cohesive document that worked for several different audiences.
CASE STUDIES AND PRESS RELEASES
Dogs for Good
Case study. Dogs for Good needed some emotive case studies to promote their life-changing work. I wrote a series of ten, first conducting an interview with each client. Seven years later, these are still in use!
Press release. KOWA restaurant is the largest pan Asian eatery in Milan and came to me for help with promoting a new menu. I suggested tying this in with the city’s largest annual event – fashion week. I also placed the release with relevant press and media outlets.
St. Gemma’s Hospice.
Newsletter copy (front page). This piece, on hospice nursing, was written for the largest hospice in Yorkshire. The ‘Sponsor a Nurse’ campaign raised over £200,000 for the charity.
BLOG POSTS AND ARTICLES
Getting it off my chest: life with big breasts.
This opinion piece was commissioned by The Guardian Weekend Magazine and described by a reader as ‘the definitive article on the subject.’ I’ll take that, thanks!
Are KS1 pupils meeting the national curriculum requirements for swimming?
I was asked to write this blog post for a teacher’s union website. Research for this piece was extensive but worth it, as the client was thrilled with the finished piece.
The definitive guide to hiring a cleaner to clean your space
The client requested a long-form blog post that covered all aspects of hiring a cleaner for your home or business. Keywords are highlighted in red. Content is 100% original.