MY WORK

As space is limited, I’m not able to publish my entire portfolio here. I’ve selected some work examples, but please get in touch to request further samples in a particular area. I’m usually able to find something appropriate.

I can produce a small sample that’s specifically for your project, if required. Please let me know what you’d like me to work on, and I’ll give come back to you with a price.

I’m unable to provide free work samples.

WEB COPYWRITING

Gladys and Charles

Gladys & Charles is an exciting new online home decor boutique. The brand needed an About Us page that encompassed their old-fashioned values, while capturing the owner’s personality.
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Spotty Froggy

Website copy. Spotty Froggy is an independent, online babywear boutique that came to me without a clear brand identity. I helped them pinpoint what makes them unique before translating this into web content. I then used these brand guidelines to create a range of printed materials.
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Exir Energy

A basic rewrite of existing web content for Exir Energy, a solar energy provider based in Saudi Arabia.
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Blue Sky Consultancy

I was asked to write copy for Blue Sky Engineering Consultant’s homepage. This is a company that do things a little differently, so my text needed to reflect this.
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House of Purple Rose

House of Purple Rose were looking for an update of their ‘About Us’ page. The brand really cares about women and the products they put on their skin. This was a real pleasure to write.
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Blue Sky Consultancy

Blue Sky Consulting Engineers loved their homepage copy so much, they asked for an ‘About Us’ page too. The story behind the brand is compelling, and deserved to be told.
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PRODUCT DESCRIPTIONS

Divine Audio

These SEO product descriptions were part of a batch commissioned by online audio equipment retailer, Divine Audio. An exercise in simplifying technical, jargon filled language in order to improve clarity.
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Gladys and Charles

These SEO product descriptions were written for Gladys & Charles, a beautiful online home decor boutique. The client wanted a friendly, conspiratorial tone of voice and practical suggestions for placing each product in a variety of home environments. These are my favourite descriptions from the range, and I’d like to be paid in furniture from now on.
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PRINT COPYWRITING

St. Gemma’s Hospice

This piece, on hospice nursing, was written as a newsletter front cover for the largest hospice in Yorkshire. The ‘Sponsor a Nurse’ campaign raised over £200,000 for the charity. Front page only – the remainder of newsletter is not my work.
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Leeds Women’s Counselling and Therapy Service

Leeds Women’s Counselling and Therapy Service asked me to write their annual trustees report, pulling together a range of different source materials to create a cohesive document that worked for several different audiences.
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Preloved Reloved Clothes

Preloved Reloved Clothes needed copy for a pair of promotional flyers that captured their quirky, retro style and no-nonsense approach. Design / layout isn’t my work.
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CASE STUDIES AND PRESS RELEASES

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Dogs for Good

Dogs for Good needed some emotive case studies to promote their life-changing work. I wrote a series of ten, after conducting an interview with each client. Seven years later, these are still in use!
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KOWA Restaurant

KOWA restaurant is the largest pan Asian eatery in Milan and came to me for help with promoting a new menu. I suggested tying this in with the city’s largest annual event – fashion week.
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Blue Sky Consultancy

Blue Sky Consulting Engineers wanted a release for the launch of their new website. I converted their information into copy that clearly spelled out how customers would benefit.
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ByWire

ByWire is a revolutionary new daily news provider, who needed a no-nonsense, high-impact case study for their launch.
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BLOG POSTS AND ARTICLES

Social media’s role in the crisis and repression in Cameroon

This unusual op ed piece, about how the advent of social media has affected Cameroon’s current humanitarian crisis, required a huge amount of research and several edits to perfect. An important subject that required careful handling.
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Getting it off my chest: life with big breasts.

This opinion piece was commissioned by The Guardian Weekend Magazine and described by a reader as ‘the definitive article on the subject.’ I’ll take that, thanks!
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When lovers become parents.

This jointly written piece on modern relationships was commissioned by The Guardian Family Section.
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Are KS1 pupils meeting the national curriculum requirements for swimming?

I was asked to write this blog post for a teacher’s union website. Research for this piece was extensive but worth it, as the client was thrilled with the finished piece.
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Interview for The Guardian Masterclass website.

I was interviewed by Emma Cummins for Masterclasses at The Guardian Newspaper
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Personalised Gifts

This piece, on personalised gifts, was requested by Love Cocoa, to promote their range of personalised chocolates.
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Why I spend £2,000 on antenatal scans.

This personal piece on family / mental health was commissioned by The Guardian Family Supplement.
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Milling it over: content mills, a freelance conundrum.

I wrote this opinion piece for Linked In and my own business blog.
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The Definitive Guide to Hiring a Cleaner to Clean Your Space

The client requested a long-form blog post that covered all aspects of hiring a cleaner for your home or business. Keywords are highlighted in red. Content is 100% original.
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Is social media bad for your health?

A 1000 word piece on social media for a business blog, involving substantial research. Content is 100% original.
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Is Facebook dying?

My client, a social media entrepreneur, asked for an original take on any aspect of any platform. This was the result.
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Technology and the real estate industry.

Realy, Australia (an innovate online real-estate platform) commissioned me to write a series of blog posts for their website launch.
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How can we better support women in the recruitment industry?

An original opinion piece about the role of women in the recruitment industry, commissioned for a recruiters business blog.
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Smily, shiny, happy clients.
Good copy is highly addictive.