As a tone of voice copywriter, I’m always on the lookout for brands who are really nailing their brand tone of voice across their marketing materials, from social media, to billboard advertising, from the back of their product packaging, to

I’m not going to lie to you, all this recent talk of Chat GPT, the latest AI software for copywriting, and content creation, has had me soiling my trousers a little bit. Coming amidst a pretty scary cost of living

So you’re ready to invest in the skills of a professional web copywriter, you clever, and extremely sensible business owner, you. Or perhaps you’re not quite there yet, teetering on the edge of a decision – should you put together

Why Do I Need a Web Copywriter? My Top Five Reasons to Hire a Professional Website Copywriter, in 2023… It’s a new year, and a fresh start for many business owners looking to get ahead of the competition in 2023.

Writing web copy that tells your story, and sells your service As a business owner, a freelancer, or someone tasked with (or should that be lumped with) the often arduous task of writing web copy, you’ve probably arrived at this