Words have been my preoccupation since conception (according to my mother, an unreliable source at best, my first word was a whole sentence and I learned to read at the age of 2.)
When we work together on your copywriting project, I’ll bring a lifetime of passion and a decade of professional experience collaborating with a diverse range of big names and small businesses.
I’ll also bring a background in the study of drama (BA Hons: University of Manchester) and theatre writing (MA: University of Leeds) which makes me a fantastic storyteller – skilled in crafting a strong narrative and unique voice to set your brand apart from the crowd.
Whatever the nature of your business, it’s in my nature to get super excited about harnessing the awesome power of words to achieve your goals.
Before starting my own freelance copywriting business in Leeds, I worked in communictions roles for several national charities.
In each job, many words were needed every day…
Words for websites, press releases, case studies, leaflets, posters, funding bids, adverts, emails, letters and more. Words to inform, explain and educate. Words to persuade, engage and inspire.
But not one of these charities hired a professional copywriter, someone dedicated to giving these words the attention they deserved.
I found this nuttier than squirrel poo.
Used wisely, words turn casual browsers into loyal customers. Words elicit trust and build reputations. Words demand attention and command action. Words are powerful and precious.
‘I have a dream…’
‘One small step for man….’
‘We shall fight them on the beaches…’
I rest my case.
In the wrong hands, however, words have a habit of misbehaving – make a simple spelling mistake, over complication a simple explanation or take the wrong tone and you can quickly destroy the trust you’ve worked so hard to build.
It’s also almost impossible to adequatedly and accurately describe a business that you pour your life and soul into every day.
Words can be belligerant little buggers. Lucikly, I’m a pretty bossy sort.
I quickly became the ‘go to’ person for great copy in every role I took on.
Then one day, somebody said…
“Hey, Rowan! If you worked as a freelance copywriter, you could write all day for loads of really interesting clients and get paid more than you do now.”
So here we are.