ABOUT ME

Words have been my preoccupation since conception (according to my mother, an unreliable source at best, my first word was a whole sentence, I learned to read at the age of 2, and could recite large passages of the much-loved classic novel, ‘Black Beauty’, from memory at the age of 3 – which went down a storm at parties).

I now combine a lifetime of passion for words, and their awesome capabilities, with almost two decades of professional writing experience as both a freelance copywriter, and as a journalist writing for some of the UK’s biggest, and best loved publications.

I’ve explored the joy of storytelling, and the techniques involved in doing it well, with a BA in Drama at the University of Manchester, and an MA in Writing for  Performance, at the University of Leeds.

I’ve also read more books than five ‘normal’ people, helping me spin yarns like a spider to engage your audience, and help them fall in love with your brand.

timeline_final_20181112

Why copywriting?

Before striking out as a Leeds-based freelance copywriter, I worked in communications roles for several national charities.

In each job, many words were needed every day…

Words for websites, press releases, case studies, leaflets, posters, funding bids, adverts, emails, letters and more. Words to inform, explain and educate. Words to persuade, engage and inspire.

But not one of these charities hired a professional copywriter, someone dedicated to giving these words the attention they deserved.

I found this nuttier than squirrel poo.

Used wisely, words turn casual browsers into loyal customers. Words elicit trust and build reputations. Words demand attention and command action. Words are powerful and precious.

‘I have a dream…’
‘One small step for man….’
‘We shall fight them on the beaches…’

I rest my case.

In the wrong hands, however, words have a habit of misbehaving – make a simple spelling mistake, over complicate an explanation, or strike the wrong tone of voice with the wrong audience and you can quickly destroy the trust you’re working so hard to build.

Belligerent little buggers, those words.

In ever role I inhabited, I quickly became the ‘go to’ person for writing stuff right.

Then one day, my boss said…

“Hey, Rowan! If you worked as a freelance copywriter, you could make shit loads of money writing cool stuff all day for loads of really interesting clients instead of getting bossed about by us lot for peanuts.”

So here we are.

Psst… Wanna get to know me better?

Read my recommendations on LinkedIn . I’m also a member of the Alliance of Commercial Writers, UK.