MY BLOG

I messed up. When freelancers get fired.

I messed up. Juggling two kids and a seven week school holiday single handedly, maybe it was inevitable. As the only bread winner / bacon bringer homer at my gaff, I couldn’t just stop working over the break. Nor could

How can I find the right freelance copywriter?

Finding a copywriter is easy. Finding the right one? Not so much. Looking for a freelance copywriter? Great decision. Choosing to work with a professional writer is a great investment in your business – providing you choose the right one.

How can I improve my website? Quick, simple changes to enhance your biggest business asset today.

As a web copywriter, I’ve reviewed hundreds of business websites over the course of almost a decade. Want to know how to improve yours? I’ll be brutally honest. You’re probably making the same small but vital errors that I see

How to find a great freelance copywriter.

Thinking of hiring a freelance copywriter? I heard on the grapevine that you might be in the market to hire a freelance copywriter. Great decision (if I do say so myself.) Working with a professional writer can do wonders for

How to write an About Me webpage that makes a connection.

About pages. Most websites have one. Why is that? Because people are fundamentally nosy buggers and we all want to glimpse behind the curtain at the great and powerful Oz? Maybe. It’s certainly true that in order to buy from

How do I become a freelance copywriter? A simple question, with a thousand possible answers.

How do I become a freelance copywriter? The question came from a woman who wanted to start a freelance copywriting business, but had no idea where to begin. She was miserable in her current career, she said, and thought copywriting

My new web copy reviews (and why you might need one)

The power of words I’m a big fan of words, and live to see them working hard for a client, whether that’s via wonderful web content, a cracking case study, a perfect press release or an engaging email campaign. Good

I HATE YOU! How to handle negative feedback from a client, when you’re a freelancer.

“Thanks for sending this through. I must admit it’s not quite what I expected and really needs reworking significantly. It’s not really aligned with our message, in terms of writing style, pace or content. Apologies, but I’m happy if you

I’m not a commitment phobic, I just don’t believe in finding a copywriting niche.

Niche to meet you   “You should find a copywriting niche.” I read that sentence every…single…day. As a nicheless (not a proper word) freelance copywriter, I’m often viewed as a Jill of all trades, master of none. A flibberty-gibbit. A

Tiny words – big choices A micropost about microcopy.

  After writing the copy for an exciting new recruitment app this week, I’ve been inspired to blog about the technique I used – a (very) little thing we call ‘microcopy.’ In tribute to microcopy, this post will be short

Should I start a business blog in 2019?

Should I start a business blog? When I began to rebuild my freelance copywriting business, after taking some time out to clean small faces and bottoms (never with the same wipe) I repeatedly asked myself the same question. ‘Should I

‘I need a copywriter’ epidemic strikes Britain. How might you be affected?

Dear Salutation (Next time, I will definitely, definitely do my research and get your actual name. I promise)               I write to you today with news of a worrying phenomenon sweeping the country (or

Look who’s talking. How a freelance copywriter can help develop your brand voice.

So you started your very own shiny new business (you lovely, crazy fool, you.) As a Leeds based freelance copywriter, I understand what it’s like to be responsible for all of the things, and to struggle with knowing what’s a

How to become a freelance copywriter (by those in the know.)

Suitable for absolute beginners or those with a little more experience (and a lot more cynicism.) Need to know how to become a freelance copywriter in 2019? I did it in 2018. Would I recommend it? Too soon to say.

Is Facebook dying?

Remember MySpace? Maybe not. Social media platforms exist in bubbles and, sooner or later, all bubbles burst. Facebook is currently the world’s biggest social media site, with over 2.23 billion users across the globe. But many believe that the platform

Why is it so hard to write about yourself? (a.k.a why you need to hire a copywriter.)

Great copy goes to the heart of a business and reflects its unique selling point. But why is it so hard to look in the mirror?   No, no, no, no, no! Don’t write your own copy. Allow me the

Is social media bad for your health?

Instagram, Facebook and Twitter are just a few of the many social media platforms that can boast billions of users worldwide. We use these sites to share snippets from our daily lives with followers; some of whom we know, others

Milling it over: content mills, a freelancing conundrum

Abandon all hope ye who enter here. Should a freelance copywriter enter the murky world content mills? Content Mill – a website that ‘hires’ copywriters and other freelance ‘professionals’ to produce (cheap) work for clients. The inverted commas are present

%d bloggers like this: