What are tone of voice guidelines, and why does my brand need them?
Using the right tone of voice when writing about your business, or brand, doesn’t always come naturally, and everyone who produces brand copy for you will have their own ideas about how it should sound. A tone of voice guidelines
How can I find the right freelance copywriter?
Finding a copywriter is easy. Finding the right one? Not so much. Looking for a freelance copywriter? Great decision. Choosing to work with a professional writer is a great investment in your business – providing you choose the right one.
How can I improve my website? Quick, simple changes to enhance your biggest business asset today.
As a web copywriter, I’ve reviewed hundreds of business websites over the course of almost a decade. Want to know how to improve yours? I’ll be brutally honest. You’re probably making the same small but vital errors that I see
How do I become a freelance copywriter? A simple question, with a thousand possible answers.
How do I become a freelance copywriter? The question came from a woman who wanted to start a freelance copywriting business, but had no idea where to begin. She was miserable in her current career, she said, and thought copywriting
I HATE YOU! How to handle negative feedback from a client, when you’re a freelancer.
“Thanks for sending this through. I must admit it’s not quite what I expected and really needs reworking significantly. It’s not really aligned with our message, in terms of writing style, pace or content. Apologies, but I’m happy if you
I’m not a commitment phobic, I just don’t believe in finding a copywriting niche.
Niche to meet you “You should find a copywriting niche.” I read that sentence every…single…day. As a nicheless (not a proper word) freelance copywriter, I’m often viewed as a Jill of all trades, master of none. A flibberty-gibbit. A
Look who’s talking. How a freelance copywriter can help develop your brand voice.
So you started your very own shiny new business (you lovely, crazy fool, you.) As a Leeds based freelance copywriter, I understand what it’s like to be responsible for all of the things, and to struggle with knowing what’s a
Milling it over: content mills, a freelancing conundrum
Abandon all hope ye who enter here. Should a freelance copywriter enter the murky world content mills? Content Mill – a website that ‘hires’ copywriters and other freelance ‘professionals’ to produce (cheap) work for clients. The inverted commas are present