“The UK’s best copywriter…”

(thanks Mum. Call ya later, yeah?)

“Rowan really understood what I was looking for and wrote content far superior to anything I could have dreamed of producing. Out of all the money I’ve spent developing my business, working with Rowan has been the best investment.”

Declan Nicholson – Web content client
Blue Sky Engineering Consultants
http://www.bsceng.co.uk

WEB COPY NOT CONVERTING?

BROCHURES BEING BINNED?

BLOGGING A DEAD HORSE?

portrait photograph of rowan martin, freelance copywriter based in Leeds

 

Words are precious. Let’s not waste them…

Piffle, waffle, jargon, balderdash, gobbledygook, mumbo jumbo, twaddle, trite and hackneyed terms, gibberish, clap-trap, hot air and cliches…

Before we go any further, you should know that I don’t allow this sort of nonsense in your copy.

And don’t ask for any business buzzwords, either.

There won’t be any reaching out to unpack a sales funnel, or sliding into my emails, thanks all the same. 

I trade in simple, old-fashioned words.

The right ones in the right order.

No more or less than are needed to get the message across.

I’ll write your copy in plain English, so that even the most complex information is easily understood.

That doesn’t mean my work isn’t thoughtful, thorough, insightful, delightful, informative, entertaining or interesting (because my clients say it most definitely is.)

It’s also effective.

I don’t waste words, mince words or try to be clever when what you need is clarity.  

Simple language. Plain English. A great story.

It’s worked for centuries. It worked for Hemingway. It will work for you.

That’s a promise.

Still with me?

Let’s talk.

WORDS FROM HAPPY CLIENTS

“When I read Rowan’s product descriptions for our new range of stone cleaners, I wanted to buy some myself! She’s our copywriter of choice – worth her weight in gold.

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Colin Yates, Stone-tech, Cleveland.
www.stone-tech.co.uk
Product descriptions.

“Many writers talk the talk, but Rowan actually delivers. Clear, engaging, interesting copy that’s a pleasure to read. On top of this she’s warm, witty and by far the most delightful freelance copywriter we’ve worked with.”

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Kat Quinzel, Vintage Cash Cow.
www.vintagecashcow.co.uk
Blog post writing. 

“Transformed a disorganized mess of notes into a sleek, easy to navigate, invaluable document that’s a pleasure to read. 100% better.”

a portrait photograph of a woman called harriet walsh with long grey hair

Harriet Walsh, The Permaculture Association..
www.permaculture.org.uk
Diploma guidebook.

Rowan came back to us with a series of well-researched, engaging articles that surpassed our expectations. She asked the right questions to get to grips with a very loose brief. A fast and effective service. We no longer use anyone else for copywriting work.”

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Chris Jaggard, Realy, Australia.
www.realy.com.au
Blog post writing.

I worked with Rowan on copy for my website. She understood the brief and found a unique voice for my business that represents our values – all in record time. Working with Rowan has taken so much pressure off. I look forward to doing it again soon.”

a portrait photo of a woman called karen shergold

Karen Shergold, Gladys and Charles.
gladysandcharles.com
Web content writing.

When words fail you, I won’t.

It’s hard finding time to market your business when you’re busy running it. As a freelancer, I understand the constant need to spin plates (and the feeling that, by trying to do it all, you’re not doing any of it as well as you could.)

I’m Rowan Martin, a freelance copywriter with almost a decade of professional experience. I help a wide range of clients communicate more clearly via both print and online copy. I’m based in Leeds, West Yorkshire (UK) but work on projects around the globe.

When smoke starts billowing out of my car bonnet, I call a mechanic. When I have a wobbly tooth, I don’t start looking for the pliers. And I haven’t cut my own hair since I was four. Outsourcing the work that you find difficult or time consuming to an expert isn’t a sign weakness – it’s a sensible investment that will pay dividends over time. 

If words fail you, I won’t. Get in touch today for a chat, a quote or to make a booking and I’ll talk you through my process. 

MAKING WORDS WORK – MY SERVICES

There are many ways to get your message across. Choose your weapon, and join me in the battle against bad copy.

photograph of a box of small wooden beads with letters stamped on them

WEBSITE COPWRITING

You have eight seconds to grab the reader’s attention with your homepage copy. How will you use that time?

picture of lots of printing press stamps showing different letters of the alphabet

BLOG POSTS

Original, well- researched, engaging and interesting content for your personal or business blog.

words / letters written on a wall advertising uk freelance copywriter proofreading and editing service

PROOFREADING, COPY-EDITING & REWRITING

Need to know if your words are fit for purpose? I can smooth dog eared copy and refresh tired-out text.

pink magnetic letters of the alphabet stuck to a white fridge surface in a random pattern

PRODUCT DESCRIPTIONS

Sell the sizzle not the sausage. SEO as standard, with my engaging product descriptions, packed with personality.

a photograph of a woman with long brown hair shouting angrily into a megaphone

PRESS RELEASES & CASE STUDIES

Inform, engage, inspire and educate  with professionally written press releases and case studies.

PRINTED COPY

Brochures, flyers, leaflets, catalogues…printed copy isn’t prehistoric!

Microcopy

Microcopy / UX copy for apps and websites. Small words – big impact.

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the st gemmas hospice logo which is a purple and green tree on a white background, for a uk charity
the love cocoa logo, black lettering on a white background
the permaculture association logo, a brown hand and a green leaf on a white background
the divine audio logo which is black lettering on a white background