“Out of all the money I’ve spent developing my business, and I’ve spent a lot, working with Rowan on the tone of voice for our web copy has been the best investment.”

“I had a big grin on my face when I read this. You captured the voice I had in my head (but couldn’t articulate) so well. I love it! Thank you.”

Rhian Thompson, Bibevie.

FIND YOUR VOICE

TELL YOUR STORY

GROW YOUR BUSINESS

portrait photograph of rowan martin, freelance copywriter based in Leeds

Compelling copy that tells stories,
and makes sales

I’m Rowan Martin, a freelance tone of voice copywriter based in Leeds, West Yorkshire. I specialise in helping brands and businesses like yours find their voices, and tell their stories (so they sound like actual people talking, not robots with sticks up their bottoms).

I have a head for business, a body for custard creams, and as a tone of voice copywriter have been helping my clients solve the problem of how to talk about themselves authentically, consistently, and credibly for almost two decades – clients who are either just starting out, re branding, or simply ready to invest in finding their (one true) voice, after years of missing the mark.

If your business does things a little differently, it can be an arduous, and often thankless task trying to craft copy across a range of mediums (web / print / email) that clearly articulates your offer, and captures your brand personality. You may know what you want to ‘sound like’ in your head, but struggle to get this voice down on paper in a way that feels authentic not icky, and to write in a way that reflects your brand values, without sucking all of the personality out of the text.

Writing about yourself is a tough gig. It feels like it should be easy, because who doesn’t enjoy waxing lyrical about their business. In reality it can be frustrating, and time-consuming, with inconsistent and lacklustre results that don’t match the effort involved.

It doesn’t have to be this way, baffled business owner…

If you’re struggling to distill the essence of your business into copy that connects with your audience on a deeper level, we need to have a chat.

It’s what I do. It’s all I do. I do it well. And I’ve done it for some rather wonderful brands (though I’d never be so crass as to name drop the likes of the Guardian, Boden, Cadbury’s, John Lewis, and a whole host of little and large rebels and renegades.

I possess the rare ability to channel a brand or individual’s authentic voice into a range of marketing materials – a copywriting clairvoyant, if you will. Since COVID struck, I can also command a Zoom meeting while simultaneously removing hot chocolate powder from a six year old’s nostrils, but that’s another story.

I’m based in the charming suburb of Chapel Allerton, Leeds. It’s the Notting Hill of the North, darling. But location isn’t important, as I work with clients from Pontefract to Portofino, Grimsby to Grenada, Morecombe to the Maldives. You get the picture.

Ready to find your voice, and tell your story? I’ll help with everything from structured tone of voice guidelines to web copy that sings like a nightingale to blog posts and articles that position you as an authority within your industry, bring the right eyes to your website, and the right leads to your inbox.

Whether you know what you need, or just want to chat about options, let’s get the ball rolling and indulge in some textual healing.

Get in touch

Declan Nicholson, Blue Sky Consulting Engineers.
http://www.bsceng.co.uk  

What makes Rowan stand out from other freelance copywriters is her extraordinary ability to get ‘you’.  Lot’s of people can pump out copy, but what Rowan does is remarkable.

She takes the time to get inside your head and then helps you to say what you couldn’t quite figure out how to say yourself. She writes like a better version of you – it’s still your style, your sentiment, maybe even lots of your own words, but she crafts language in a way that very few people can do.

If you want a tone of voice copywriter to get the thoughts and dreams out of your head and on to paper in a way that mirrors your personality, then she is your woman.”

Tom Johnston, Director at KM2 Solutions, Honduras

“Well you’re a bloody legend. How did you do that? You’ve made me sound human, approachable, witty, and alive. I feel the words pop out of the page, a bit like I’m having a conversation with them. Thank you, thank you! 

Becky Follett
Beckly Follett Consulting 

“Many writers talk the talk, but Rowan actually delivers. Clear, engaging, interesting copy that’s a pleasure to read. On top of this she’s warm, witty and by far the most delightful freelance copywriter we’ve worked with.”

Kat Quinzel, Vintage Cash Cow.
www.vintagecashcow.co.uk

Rowan will capture the essence of your message, and the tone of voice you’re after, so your copy sings and dances, too. The question really isn’t can you afford to hire Rowan, it’s can you afford not to?”

Dena Angevin, Language Creations

“Rowan came back to us with a series of well-researched, engaging articles that surpassed our expectations. She asked the right questions to get to grips with a very loose brief. A fast and effective service. We no longer use anyone else for copywriting work.”

Chris Jaggard, Realy, Australia.
www.realy.com.au

“I worked with Rowan on copy for my website. She understood the brief and found a unique tone of voice for my business that represents our values – all in record time. Working with Rowan has taken so much pressure off. I look forward to doing it again soon.”

Karen Shergold, Gladys and Charles.
gladysandcharles.com

MAKING WORDS WORK – MY SERVICES

There are so many ways to get your message across. Choose your weapon, and join this freelance copywriter in the battle against crappy copy, and terrible text.

WEB COPY AND CONTENT

Text for your website that speaks directly to your target audience, with a distinct tone of voice that stands out from the clamour of your competitors.

BLOG POSTS AND ARTICLES

Establish yourself as an authority in your industry – packed with personality, my blog posts and articles are also packed with SEO keywords, without being stuffed like a Christmas turkey.

EMAIL COPY AND ENEWSLETTERS

Emails, Email sequences, and Enewsletters to be treasured, not tossed in the trash folder. Watch your open rates rise!

PRINT COPY

Brilliant brochures, lovely leaflets, fabulous flyers, direct mail that knocks ’em dead. Printed copy is alive and kicking!

NAMING AND TAGLINES

Naming your product or company can be as difficult as choosing the right monicker for a new baby. I’ll help you generate a memorable and impactful name, then I’ll help you clarify your offer with a tagline that pops off the page.

BRAND COPY

From brand values and brand journies, to a mission statement or elevator pitch – leave your target audience in no doubt what you stand for.

TONE OF VOICE COPY

How do you express your brand values and personality through your copy? With a set of structured tone of voice guidelines for copy stylem that’s how!

BIOS AND PERSONAL STATEMENTS

If you need an ‘about’ section for LinkedIn, or any other social media that sets you apart from the competition, I’ll pen you a bio or personal statement that sells your personal brand or business, without being ‘salesy’.

PRODUCT DESCRIPTIONS

Lead with the benefits (sell the sizzle, not the sausage) and you’ll be struggling to keep up with increased demand for your range.