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“Out of all the money I’ve spent developing my business, working with Rowan has been the best investment.”

Declan Nicholson, Blue Sky Consulting Engineers.
http://www.bsceng.co.uk  

“I had a big grin on my face when I read this. You captured the voice I had in my head (but couldn’t articulate) so well. I love it! Thank you.”

Rhian Thompson, Bibevie.

WEB COPY NOT CONVERTING?

BROCHURES BEING BINNED?

BLOGGING A DEAD HORSE?

portrait photograph of rowan martin, freelance copywriter based in Leeds

 

The best freelance copywriter in Leeds?

Probably.

For SEO purposes, I should start by telling you I’m Rowan Martin, the best freelance copywriter in Leeds, a good copywriter in West Yorkshire, and a great UK copywriter – packing all those juicy keywords into one sentence.  My copy is as smooth and refreshing as a pint of (locally brewed) Carlsberg, but less likely to get you into a bar fight. Probably.  

I should also mention that for several decades, I’ve collaborated with big-name clients, explosive startups, and beloved family businesses based anywhere from Pontefract to Portofino (neither, actually, but – artistic license.) 

Alongside working as a freelance copywriter, I also dabble in journalism, writing hugely popular features for some of the UK’s biggest publications (the Guardian and the Times newspapers, if we we’re name dropping. We wouldn’t be so crass, though. Would we?)

Looking for that special someone to woo you with words?

When you’re lost for words and want to find an authentic voice for your brand, you need a copywriter who’s seeking commitment (think: going halves on a ‘Complete Works of Shakespeare’ over a quick game of Boggle behind the bike sheds).

But how do you know when you’ve found the right fit? Chuck a stick at LinkedIn, Fiverr, and Upwork, and you’ll hit a thousand would be freelance copywriters, many of whom churn out words for wonga without a thought for developing an authentic voice for your brand, speaking directly to your target audience, increasing web traffic, generating leads, and making you a shedload more cash (y’know, all that trivial stuff…) 

Why am I head, shoulders, knees and toes (knees and toes) above those pen-pushing charlatans and their empty words? 

Read on, and find out (the suspense is probably almost too much to handle – hang in there)…

“I am in awe at Rowan’s talent for capturing the authentic voice of her client. She 100% delivered on the brief and I thoroughly recommend her copywriting service – it’s professional, sleek, timely and frankly very, very good.”

Helen Blantz. AYM Business Coaching.
http://aymcoaching.com  

 

I’m a word wizard

Bad copy? None shall pass. Like Gandalf with Grammarly, I’ve been bending words to my whim since I first grasped a pencil in my chubby mitt at pre-school (yes, I am precociously clever, that’s what you’re paying me for.)

Words can be slippery little suckers, but this freelance copywriter lives for the chase. Words are my playthings. It’s a love thing. I can make them do anything (sell, tell, compell – they cannot resist my spell.

Let’s take your cheap, lowdown, no good copy and wipe it’s doity face. It’s time for some textual healing. 

I’m a quirky Sue

I’ve always been undeniably unusual (I was fired from a part time job at McDonalds in 1995 for being ‘a bit weird.’)

My work as a freelance copywriter is deliberately different – off the beaten track without being out of the ball park.  If you’re looking for ordinary, there are plenty of good guys and gals out there. I just ain’t one of ‘em.

I’m a Yorkshire lass

‘Ey ‘Oop. Us Yorkshirefolk don’t mince our words. We’re forthright. We’re honest. We value clear over clever. And while I wont write you copy that hollers across the dock like a Hull fishwife, nobody wants to read 800 pages of jargon-filled waffle when Googling ‘carpet cleaning services in the North West’ either. 

Your perfect copywriting match

Swipe right if you want to work with a creative, capable freelance copywriter who’s written front page features for The Guardian and worked with clients like Cadbury’s, the NHS, Samsung, John Lewis, Hobgoblin Ale, and – this is a tenuous one – Hedsor House, the luxurious wedding venue of George Clooney and the Beckhams.

What’s on the menu?

  • Website copy – from original content across a full site, to tweaks and additional pages. 
  • Sales copy – landing pages, pitch decks,  leaflets, letters, lead magnets – let’s make your cash register ring.
  • Blog posts and articles – one a wide range of topics, from parenting to petfood. 
  • Features (human interest, politics, family, parenting…
  • Email copy – from devising and writing full sequences to improving existing email communications. 
  • Print copy (like brochures and maybe the odd flyer, though not for your knitting circle, they can’t afford me)
  • Product descriptions
  • Packaging / romance copy
  • Advertising copy – currently working with Hobgoblin ales on some killer slogans. 

I’m also epic at naming products (beetroot supplement called ‘Up! Beet!’ anyone?) but I can’t help you guess the name of the stuffed dog at your gran’s church fete. That’s in the hands of the Lord.

My finest moment as a freelance copywriter? Naming a new app that captures birdsong and helps you identify the breed of the warbler. Wanna know what I called it? You’ll have to…

 Get in touch.

WORDS FROM HAPPY CLIENTS

“When I read Rowan’s product descriptions for our new range of stone cleaners, I wanted to buy some myself! She’s our copywriter of choice – worth her weight in gold.

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Colin Yates, Stone-tech, Cleveland.
www.stone-tech.co.uk
Product descriptions.

“Many writers talk the talk, but Rowan actually delivers. Clear, engaging, interesting copy that’s a pleasure to read. On top of this she’s warm, witty and by far the most delightful freelance copywriter we’ve worked with.”

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Kat Quinzel, Vintage Cash Cow.
www.vintagecashcow.co.uk
Blog post writing. 

“Transformed a disorganized mess of notes into a sleek, easy to navigate, invaluable document that’s a pleasure to read. 100% better.”

a portrait photograph of a woman called harriet walsh with long grey hair

Harriet Walsh, The Permaculture Association..
www.permaculture.org.uk
Diploma guidebook.

“Rowan came back to us with a series of well-researched, engaging articles that surpassed our expectations. She asked the right questions to get to grips with a very loose brief. A fast and effective service. We no longer use anyone else for copywriting work.”

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Chris Jaggard, Realy, Australia.
www.realy.com.au
Blog post writing.

“I worked with Rowan on copy for my website. She understood the brief and found a unique voice for my business that represents our values – all in record time. Working with Rowan has taken so much pressure off. I look forward to doing it again soon.”

a portrait photo of a woman called karen shergold

Karen Shergold, Gladys and Charles.
gladysandcharles.com
Web content writing.

MAKING WORDS WORK – MY SERVICES

There are many ways to get your message across. Choose your weapon, and join me in the battle against bad copy.

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WEB COPYWRITING

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BLOG POSTS & ARTICLES

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LINKED IN BIO's

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PRODUCT DESCRIPTIONS

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PRESS RELEASES & CASE STUDIES

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