“The UK’s best copywriter…”

(thanks Mum. Call ya later, yeah?)

“Out of all the money I’ve spent developing my business, working with Rowan has been the best investment.”

Declan Nicholson, Blue Sky Consulting
Engineers.Web copy client.
http://www.bsceng.co.uk  

“Bloody marvellous! What a skill you have Rowan I’m chuffed to bits.”

Tim Chorlton, Divine Audio.
Web copy and blog content client.
http://www.divineaudio.co.uk 

WEB COPY NOT CONVERTING?

BROCHURES BEING BINNED?

BLOGGING A DEAD HORSE?

portrait photograph of rowan martin, freelance copywriter based in Leeds

Words are precious. Words are magical. Words pay my gas bill.

In the beginning was The Word. The Bee Gees only had words to take your heart away. I’ll give you my word. I’m a woman of my word. Word to your Mother. Word up.

Let’s have words, shall we?

I’m Rowan Martin, a freelance copywriter based in Leeds, West Yorkshire (UK.)

For a decade, I’ve helped my clients communicate more clearly about their products and services.

We all our businesses inside out. Talk is cheap. The right words, however, can be harder to find.

I’ll help you find the right ones for your web copy, product descriptions, packaging copy, email marketing copy, advertising copy, case studies, press releases, print copy, UX copy and more.

Here’s some things I won’t charge you for:

Piffle, waffle, jargon, balderdash, gobbledygook, mumbo jumbo, twaddle, tripe, gibberish, clap-trap, hot air and cliché.

I won’t be using any business buzzwords, either. If you’re looking to reach out to anyone, shimmy up a sales funnel or slide into someone’s DMs, I’d suggest finding a millennial with a hipster beard and an unrivalled knowledge of coffee bean varieties to write you some awful copy (no, I can’t recommend one.)

Call me old school, but I write in plain English, so that even the most complex information can be easily understood.

Attention spans are short.
Time is scarce.
The average UK reading age is nine years.

Asking potential customers to work hard when reading your copy is just too risky, my friends.

Clarity over cleverness. It works every time.

Worried that using simple language will make your copy limp, lifeless and lacking in lustre?

Balderdash. (Don’t be.)

Copy written in plain English can be thoughtful, thorough, insightful, delightful, exciting, hard-hitting, informative, entertaining and interesting.

What it doesn’t have to be is dull.

Lost for words? I can help you find them.

Let’s chat

WORDS FROM HAPPY CLIENTS

“When I read Rowan’s product descriptions for our new range of stone cleaners, I wanted to buy some myself! She’s our copywriter of choice – worth her weight in gold.

4

Colin Yates, Stone-tech, Cleveland.
www.stone-tech.co.uk
Product descriptions.

“Many writers talk the talk, but Rowan actually delivers. Clear, engaging, interesting copy that’s a pleasure to read. On top of this she’s warm, witty and by far the most delightful freelance copywriter we’ve worked with.”

1

Kat Quinzel, Vintage Cash Cow.
www.vintagecashcow.co.uk
Blog post writing. 

“Transformed a disorganized mess of notes into a sleek, easy to navigate, invaluable document that’s a pleasure to read. 100% better.”

a portrait photograph of a woman called harriet walsh with long grey hair

Harriet Walsh, The Permaculture Association..
www.permaculture.org.uk
Diploma guidebook.

“Rowan came back to us with a series of well-researched, engaging articles that surpassed our expectations. She asked the right questions to get to grips with a very loose brief. A fast and effective service. We no longer use anyone else for copywriting work.”

3

Chris Jaggard, Realy, Australia.
www.realy.com.au
Blog post writing.

“I worked with Rowan on copy for my website. She understood the brief and found a unique voice for my business that represents our values – all in record time. Working with Rowan has taken so much pressure off. I look forward to doing it again soon.”

a portrait photo of a woman called karen shergold

Karen Shergold, Gladys and Charles.
gladysandcharles.com
Web content writing.

MAKING WORDS WORK – MY SERVICES

There are many ways to get your message across. Choose your weapon, and join me in the battle against bad copy.

photograph of a box of small wooden beads with letters stamped on them

WEB COPYWRITING

picture of lots of printing press stamps showing different letters of the alphabet

BLOG POSTS & ARTICLES

flashcard-letter-a-is-for-ant-vector-8384278

UX COPY

pink magnetic letters of the alphabet stuck to a white fridge surface in a random pattern

PRODUCT DESCRIPTIONS

a photograph of a woman with long brown hair shouting angrily into a megaphone

PRESS RELEASES & CASE STUDIES

PRINTED COPY

3
4
5
6
7
8
9
10
the st gemmas hospice logo which is a purple and green tree on a white background, for a uk charity
the love cocoa logo, black lettering on a white background
the permaculture association logo, a brown hand and a green leaf on a white background
the divine audio logo which is black lettering on a white background