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“Out of all the money I’ve spent developing my business, working with Rowan has been the best investment.”

Declan Nicholson, Blue Sky Consulting Engineers.
Web copy client.
http://www.bsceng.co.uk  

“Rowan understood my business, where it sits in the market and how to differentiate it from my competitors. I couldn’t be happier with our new web copy. She really knows what she’s doing and gets results!”

Ed Heywood, Pronto Loans.
Web copy client.

WEB COPY NOT CONVERTING?

BROCHURES BEING BINNED?

BLOGGING A DEAD HORSE?

portrait photograph of rowan martin, freelance copywriter based in Leeds

 

The best copywriter in Leeds? Probably.

For SEO purposes, I should start by telling you I’m Rowan Martin, the best freelance copywriter Leeds has ever seen. I’m as smooth and refreshing as a pint of (locally brewed) Carlsberg, but less likely to get in you into a bar fight. Probably.  

I should also mention that for almost a decade, I’ve collaborated with top-name clients, explosive startups and beloved family businesses based anywhere from Pontefract to Portofino (neither, actually, but – artistic license.) 

Looking for that special someone to woo you with words?

When you’re lost for words and want to find an authentic voice for your brand, you need a copywriter who’s seeking commitment (think: going halves on a ‘Complete Works of Shakespeare’ box set, rather than a quick game of Boggle behind the bike sheds).

But how do you know when you’ve found the right fit? There are so many writers out there, many of whom churn out words for wonga without a thought for increasing web traffic, generating leads, strengthening brand voice and bringing in more revenue (y’know, all that trivial stuff…) 

Why am I head, shoulders, knees and toes above the general copywriting community?

I’m a word wizard

Bad copy? None shall pass. Like Gandalf with Grammarly, I’ve been bending words to my whim since I first picked up a pencil at pre-school (yes, I am precociously clever, that’s what you’re paying me for.)

Words can be slippery little suckers, but I live for the chase. Words are my playthings. It’s a love thing. I can make them do anything (sell, tell, compell – they cannot resist my spell.)

I’m serious about my business (and take this writing business seriously) 

Over the years, I’ve taken pride in polishing and perfecting my professional copywriting service (and in overuse of alliteration, it seems.)  

What does this mean for my clients?

  • A simple briefing form to help you articulate your needs. 
  • No obligation quotes that stay good for 12 weeks. 
  • Fixed rates that help you stick to your budget.
  • Simple terms and conditions that protect us both.
  • A structured writing process, outlining milestones and goals. 
  • One click invoice payment.
  • Copy delivered on deadline and on brief, every time.

My clients feel supported, understood and part of an organised process, never stressed, adrift or abandoned (though they may feel light-headed from the sheer quality of the copy). 

I’m a quirky Sue

I’ve always been undeniably unusual (I was fired from a part time job at McDonalds in 1995 for being ‘a weirdo.’

My copy is deliberately different without being outlandish or inappropriate. I believe that experimentation and risk are part of the writing process. If you’re looking for ordinary, there are plenty of good guys and gals out there – I just ain’t one of ‘em.

I’m a Yorkshire lass

‘Ey ‘Oop. Us Yorkshirefolk don’t mince our words. We’re forthright. We’re honest. We value clear over clever. And while I wont write you copy that hollers across the dock like a Hull fishwife, nobody wants to read 800 pages of jargon-filled waffle when Googling ‘Carpet cleaning services in the North West’ either. 

Your perfect copywriting match

Swipe right if you want to work with a creative, capable copywriter who’s written front page features for The Guardian Newspaper and Guardian Weekend Magazine and worked with clients like Cadbury’s, the NHS, Samsung, John Lewis and Hedsor House (the luxurious wedding venue of George Clooney and the Beckhams.)

What’s on the menu?

  • Website copy
  • Blog posts and articles
  • Features (human interest, politics, family, parenting…)
  • UX copy
  • Email copy
  • Sales copy (like landing pages)
  • Print copy (like brochures and maybe the odd flyer, though not for your knitting circle, they can’t afford me.)
  • Product descriptions
  • Packaging copy

I’m also epic at naming products (beetroot supplement called ‘Up! Beet!’ anyone?) but I can’t help you guess the name of the stuffed dog at your gran’s church fete. That’s in the hands of the Lord.

My finest moment? Naming a new app that captures birdsong and helps you identify the breed of the warbler. Wanna know what I called it? You’ll have to…

 Get in touch.

WORDS FROM HAPPY CLIENTS

“When I read Rowan’s product descriptions for our new range of stone cleaners, I wanted to buy some myself! She’s our copywriter of choice – worth her weight in gold.

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Colin Yates, Stone-tech, Cleveland.
www.stone-tech.co.uk
Product descriptions.

“Many writers talk the talk, but Rowan actually delivers. Clear, engaging, interesting copy that’s a pleasure to read. On top of this she’s warm, witty and by far the most delightful freelance copywriter we’ve worked with.”

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Kat Quinzel, Vintage Cash Cow.
www.vintagecashcow.co.uk
Blog post writing. 

“Transformed a disorganized mess of notes into a sleek, easy to navigate, invaluable document that’s a pleasure to read. 100% better.”

a portrait photograph of a woman called harriet walsh with long grey hair

Harriet Walsh, The Permaculture Association..
www.permaculture.org.uk
Diploma guidebook.

“Rowan came back to us with a series of well-researched, engaging articles that surpassed our expectations. She asked the right questions to get to grips with a very loose brief. A fast and effective service. We no longer use anyone else for copywriting work.”

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Chris Jaggard, Realy, Australia.
www.realy.com.au
Blog post writing.

“I worked with Rowan on copy for my website. She understood the brief and found a unique voice for my business that represents our values – all in record time. Working with Rowan has taken so much pressure off. I look forward to doing it again soon.”

a portrait photo of a woman called karen shergold

Karen Shergold, Gladys and Charles.
gladysandcharles.com
Web content writing.

MAKING WORDS WORK – MY SERVICES

There are many ways to get your message across. Choose your weapon, and join me in the battle against bad copy.

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WEB COPYWRITING

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BLOG POSTS & ARTICLES

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UX COPY

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PRODUCT DESCRIPTIONS

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PRESS RELEASES & CASE STUDIES

PRINTED COPY